Page 11 - Gričar, Sergej, Barbara Rodica and Štefan Bojnec, 2016. Sandwich Management. Koper: University of Primorska Press
P. 11
Introduction
The Scope of the Problem
The concept of the research monograph Sandwich Management is the in-
troduction to the market of the business ideas for introducing the nexus
academia-industry into the target market. The research monograph in a
conceptual way through academia-industry relathionship (three different
approaches) with a support of the realised project concerning the expect-
ed outcomes.
The conceptual and innovative characteristic of the project is the di-
rect, unified and comprehensive operation of the group. This action avoids
seperating the project groups into technologists, programmers and econo-
mists. The former are features of the project groups in the existing compa-
ny practices. The project connects operations of individuals formed into a
small group. Within these groups, they conduct team research concern-
ing: food technology, programming and other fields. The acquired knowl-
edge is used in a comprehensive implementation of the offered service in
the market.
Today’s consumer behaviour is increasingly rational, including pur-
chase decisions. Yet this behaviour is also increasingly complex. Therefore,
companies must adapt their services in accordance with consumer needs.
Data from the most innovative countries in the world demonstrate that
innovation within services are crucial for the development and success of
a country’s economy. The innovation capacity of small entrepreneurship
in the services sector dealt with perspectives concerning the importance
of services. Companies’ needs and opportunities are to introduce innova-
tive services. The latter to become more competitive on the market and to
The Scope of the Problem
The concept of the research monograph Sandwich Management is the in-
troduction to the market of the business ideas for introducing the nexus
academia-industry into the target market. The research monograph in a
conceptual way through academia-industry relathionship (three different
approaches) with a support of the realised project concerning the expect-
ed outcomes.
The conceptual and innovative characteristic of the project is the di-
rect, unified and comprehensive operation of the group. This action avoids
seperating the project groups into technologists, programmers and econo-
mists. The former are features of the project groups in the existing compa-
ny practices. The project connects operations of individuals formed into a
small group. Within these groups, they conduct team research concern-
ing: food technology, programming and other fields. The acquired knowl-
edge is used in a comprehensive implementation of the offered service in
the market.
Today’s consumer behaviour is increasingly rational, including pur-
chase decisions. Yet this behaviour is also increasingly complex. Therefore,
companies must adapt their services in accordance with consumer needs.
Data from the most innovative countries in the world demonstrate that
innovation within services are crucial for the development and success of
a country’s economy. The innovation capacity of small entrepreneurship
in the services sector dealt with perspectives concerning the importance
of services. Companies’ needs and opportunities are to introduce innova-
tive services. The latter to become more competitive on the market and to
