Page 233 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 233
Eco-innovation models
The findings of the main effects among eco-innovations, its determi-
nants (managerial environmental concern, expected benefits, the com-
mand-and-control instrument, the economic incentive instrument, cus-
tomer demand and competitive pressure) and consequences (competitive
benefits, economic benefits, company growth, company profitability and
internationalization) will be discussed in this chapter. First, we present
the findings that pertain to testing the hypotheses for the product eco-in-
novation (Section 8.1); second, we test the hypotheses for the process
eco-innovation (Section 8.2); and third, for the organizational eco-in-
novation (Section 8.3). Lastly, we examine the expanded eco-innovation
construct model (section 8.4), where all three dimensions of eco-innova-
tion are covered under a second-order latent factor.
Product eco-innovation model
In the product eco-innovation model, the influence of various determi-
nants on product eco-innovation was tested, and the influence of product
eco-innovation on its outcomes was analyzed. Eco-innovation determi-
nants were measured by six elements: the command-and-control instru-
ment, the economic incentive instrument, managerial environmental
concern, customer demand, expected benefits and competitive pres-
sure. Eco-innovation outcomes were measured by five elements: company
growth and company profitability, economic benefits, competitive ben-
efits and internationalization. Two elements related to eco-innovation
outcomes – company growth and company profitability – are objective
The findings of the main effects among eco-innovations, its determi-
nants (managerial environmental concern, expected benefits, the com-
mand-and-control instrument, the economic incentive instrument, cus-
tomer demand and competitive pressure) and consequences (competitive
benefits, economic benefits, company growth, company profitability and
internationalization) will be discussed in this chapter. First, we present
the findings that pertain to testing the hypotheses for the product eco-in-
novation (Section 8.1); second, we test the hypotheses for the process
eco-innovation (Section 8.2); and third, for the organizational eco-in-
novation (Section 8.3). Lastly, we examine the expanded eco-innovation
construct model (section 8.4), where all three dimensions of eco-innova-
tion are covered under a second-order latent factor.
Product eco-innovation model
In the product eco-innovation model, the influence of various determi-
nants on product eco-innovation was tested, and the influence of product
eco-innovation on its outcomes was analyzed. Eco-innovation determi-
nants were measured by six elements: the command-and-control instru-
ment, the economic incentive instrument, managerial environmental
concern, customer demand, expected benefits and competitive pres-
sure. Eco-innovation outcomes were measured by five elements: company
growth and company profitability, economic benefits, competitive ben-
efits and internationalization. Two elements related to eco-innovation
outcomes – company growth and company profitability – are objective
