Page 256 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 256
In Pursuit of Eco-innovation

Complete- Cronbach’s alpha
ly standard-
Measurement items ized load- p Composite reli- AVE (for construct
ability Growth is given cor-
ing
relation)

Economic benefits (ECB)

18a Sales. 0.88

18b Market share. 0.95 *

18c New market op- 0.91 * 0.935 0.78 0.930
portunities.

18f Employee satis- 0.79 *
faction.

Company performance – growth (GR)

Number of employ-

256 ees - growth through 0.61

2 business years n.a. n.a. 0.249**

Net sales - growth
through 2 business 0.40 *
years

Company performance – profitability (PF)

ROA 0.96
ROE
ROS 0.74 * 0.808 0.59 0.681

0.56 *

Internationalization (INT)

Number of for-

eign countries where

company current- 0.99

ly sells its products/

services 0.894 0.74 0.875

Share of sales on for- 0.87 *
eign markets in 2013

Total number of op- 0.70 *
eration modes

Note: * p-values are significant at 0.05 level; ** correlation between two items pertaining to
the construct company growth is significant at the 0.01 level; n.a. = not applicable, because
the construct company growth is composed of only two items.

Table 87 depicts correlations between latent variables, where we can
observe that all correlations are statistically significant.
   251   252   253   254   255   256   257   258   259   260   261