Page 7 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press

Contents 7

Customer demand • 170
Competition (Competitive intensity and Competitive pressure) • 173
Eco-innovation types • 179
Product eco-innovation • 179
Process eco-innovation • 183
Organizational eco-innovation • 187
Eco-innovation construct • 191

Convergent and discriminant validity of the eco-innovation construct • 199
Eco-innovation outcomes • 204

Competitive benefits • 204
Economic benefits • 212
Company performance • 218
Internationalization • 224
Eco-innovation models • 233
Product eco-innovation model • 233
Construct validity of product eco-innovation model • 234
Statistical analysis and results (path analysis) • 239
Process eco-innovation model • 242
Construct validity of process eco-innovation model • 243
Statistical analysis and results (path analysis) • 247
Organizational eco-innovation • 251
Construct validity of organizational eco-innovation model • 251
Statistical analysis and results (path analysis) • 257
The expanded construct-level model of eco-innovation • 260
Construct validity for the expanded construct-level model of eco-
innovation • 261
The expanded construct-level model of eco-innovation (path analysis) • 269
Summary of findings and discussion • 273
Conclusion • 287
Contributions • 287
Implications • 292
Implications for theory and research • 292
Implications for policy makers • 294
Implications for entrepreneurs • 298
Limitations • 299
Future research directions and opportunities • 302
References and sources • 307
References • 307
Sources • 326
Recenziji • 331