Page 39 - Management 19 (2024), številka 1
P. 39

Fabrizio Gritta | The Use of Social Big Data in Small Hospitality Businesses

                   brid Tourism and Hospitality, edited by S. Kumar, M.   Mayer-Schönberger, V., and K. Cukier. 2013. Big Data:
                   Talukder, and A. Pego, 291–310. Hershey, PA: IGI   A Revolution that Will Transform How We Live, Work,
                   Global.                                    and Think. Boston,  MA: Houghton Mifflin Har-
                Del Vecchio, P., G. Mele, V. Ndou, and G. Secundo. 2018.   court. 
                   ‘Creating Value from Social Big Data: Implications   Meini, M., and G. Spinelli. 2012. ‘Il territorio nella co-
                   for Smart Tourism Destinations.’ Information Pro-  municazione turistica digitale.’ Annali del turismo,
                   cessing & Management 54 (5): 847–860.      no. 1: 327–343.    
                Di Deo I. 2019. ‘Big Data e PMI italiane: grandi oppor-  Moretta Tartaglione, A., C. Berné Manero, and A. Vi-
                   tunità per piccole imprese!’ Politecnico di Milano –   cuta Ciobanu. 2018. ‘L’e-Wom come strumento di-
                   Dipartimento di Ingegneria Gestionale, 26 March.   gestione nel settore alberghiero italiano.’ Micro &
                   https://blog.osservatori.net/it_it/big-data-e-pmi   Macro Marketing, no. 1: 57–84.  
                   -italiane.                              O’Reilly, T. 2007. ‘What Is Web 2.0? Design Patterns
                Dredge, D., G. Phi, R. Mahadevan, E. Meehan, and E.   and Business Models for the Next Generation of
                   S.  Popescu. 2018. ‘Digitalisation in Tourism:  In-  Software.’  Communications  &  Strategies, no. 65:
                   Depth Analysis of Challenges and Opportunities.’   17–37. 
                   Low Value Procedure  GRO-SME-17-C-091-A for   Panahande, A. 2021. ‘Social Media Based Marketing
                   Executive Agency for Small and Medium-sized En-  Strategies.’ New Marketing Research Journal 11 (1):
                   terprises (EASME) Virtual Tourism Observatory,   201–216. 
                   Aalborg University, Copenhangen.        Pencarelli, T., M. Cioppi, and F. Forlani. 2015. ‘L’impat-
                Gritta, F., and M. Calabrese. 2023. ‘Internet Use in   to del web 2.0 sul marketing delle piccole imprese
                   Small Tourism in Italy: What Will Be the Role of   alberghiere.’ Piccola Impresa/Small Business, no. 2:
                   Local Government?’  Transforming Government:   11–32.
                   People, Process and Policy 17 (4): 632–654.   Scott, S. V., and W. J. Orlikowski. 2012. ‘Reconfiguring
                Jingjing, L., X. Lizhi, L. Tang, S. Wang, and L. Li. 2018.   relations of Accountability: Materialization of So-
                   ‘Big Data in Tourism Research: A Literature Re-  cial Media in the Travel Sector.’ Accounting Organi-
                   view.’ Tourism Management 68:301–323.      zations and Society 37 (1): 26–40. 
                Kastner, M., and B. Stangl. 2012. ‘Mapping Segments   Sigala, M., R. Rahimi, and M. Thelwall. 2019. Big Data
                   Accessing User Generated Content and Website   and Innovation in Tourism, Travel, and Hospitality:
                   Applications in a Joint Space.’ International Journal   Managerial Approaches, Techniques, and Applica-
                   of Culture, Tourism and Hospitality Research 6 (4):   tions. Singapore: Springer. 
                   389–404.                                Troisi, O., M. Grimaldi, and A. Monda. 2019. ‘Manag-
                Kotler, P., and K. L. Keller. 2007. Il marketing del nuovo   ing Smart Service Ecosystems through Technol-
                   millennio. Milan: Pearson Prentice Hall.   ogy: How ICTs Enable Value Cocreation.’ Tourism
                Leung, D., R. Law, H. Van Hoof, and D. Buhalis. 2013.   Analysis 24 (3): 377–393. 
                   ‘Social Media in Tourism and Hospitality: A Litera-  Tuten,  T.  L.,  and  Solomon,  M.  R.  2012.  Social Media
                   ture Review.’ Journal of Travel & Tourism Marketing   Marketing. Upper Saddle River, NJ: Pearson Colle-
                   30 (1–2): 3–22.                            ge.
                Lim, S., A. Z. Saldaña, and P. Saldaña. 2011. ‘Do Market   Wu, C. W. 2016. ‘Destination Loyalty Modeling of the
                   Oriented Firms Adopt Web 2.0 Technologies? An   Global Tourism.’ Journal of Business Research 69 (6):
                   Empirical Study in Hospitality Firms.’ Internation-  2213–-2219. 
                   al Entrepreneurship and Management Journal 7 (4):
                   465–477.
                Mattiacci, A., and F. Ceccotti. 2005. ‘Lo sviluppo del
                   marketing nella Pmi: riflessioni a margine di un’es-
                   perienza d’impresa.’ Micro & Macro Marketing, no.
                   1: 65–106.





















                                                               management 19 (2024) številka 1  39
   34   35   36   37   38   39   40   41   42   43   44