Page 67 - Dark Shades of Istria
P. 67
4.2 Memory from the Media Perspective
ability, simultaneous particularity and universality, and materiality’
(p. 382);⁹
• dealing with the past helps journalists understand the present. This
way, journalists create connections, inferences, news pegs, analo-
gies, and short-hand explanations, and act as yardsticks for gaug-
ing an event’s magnitude and impact (p. 380). Journalists (media),
therefore, have an important role in making and keeping memory
alive, although they act as amateur historians and sleuths of the past.
Consequently, collective memory offers a better framework through
which to consider journalism compared to history (p. 381). Journal-
ism (media) functions as one of society’s main institutions of record-
ing and remembering in present times, which means that its under-
standing, how and why it remembers as well as the ways that it does,
are important social issues (p. 386).
In addition, Zierold (2008, p. 403) differentiates between two groups
of media dimensions:
• the material dimension consists of semiotic instruments of commu-
nication (e.g. language, images, or sounds), media technologies (e.g.
print, radio, television, or internet), and media offers for remem-
brance (e.g. thematic newspaper articles, t v shows, and thematic
internet sites);
• the social dimension consists of at least the production and distri-
bution of a media offer as well as the reception and use of the media
offer. The reception and use of media offers, especially, are not so-
cially homogenous.
There are many interesting examples indicating media-memory rela-
tionships, including the multidimensionality of this relationship. Thus,
a n z ac Day,¹⁰ as a consequence of vast investments of governments,
institutions, corporations, commercial entities, media and community
groups in online presentations (content), offers an integration of the
physical and the Internet experiences (Sear, 2017, pp. 70–76). Similarly,
the American September 11 is also remembered due to the frequent oc-
currence of the date in the media and stories written about it, which are
then linked to the emotions of traumatic events experienced by the peo-
⁹ See also Kitch (2002, p. 61) and Edy (1999).
¹⁰ On April 25, Australians and New Zealanders annually commemorate their victims of
w w i as well as of other conflicts and peacekeeping operations.
67
ability, simultaneous particularity and universality, and materiality’
(p. 382);⁹
• dealing with the past helps journalists understand the present. This
way, journalists create connections, inferences, news pegs, analo-
gies, and short-hand explanations, and act as yardsticks for gaug-
ing an event’s magnitude and impact (p. 380). Journalists (media),
therefore, have an important role in making and keeping memory
alive, although they act as amateur historians and sleuths of the past.
Consequently, collective memory offers a better framework through
which to consider journalism compared to history (p. 381). Journal-
ism (media) functions as one of society’s main institutions of record-
ing and remembering in present times, which means that its under-
standing, how and why it remembers as well as the ways that it does,
are important social issues (p. 386).
In addition, Zierold (2008, p. 403) differentiates between two groups
of media dimensions:
• the material dimension consists of semiotic instruments of commu-
nication (e.g. language, images, or sounds), media technologies (e.g.
print, radio, television, or internet), and media offers for remem-
brance (e.g. thematic newspaper articles, t v shows, and thematic
internet sites);
• the social dimension consists of at least the production and distri-
bution of a media offer as well as the reception and use of the media
offer. The reception and use of media offers, especially, are not so-
cially homogenous.
There are many interesting examples indicating media-memory rela-
tionships, including the multidimensionality of this relationship. Thus,
a n z ac Day,¹⁰ as a consequence of vast investments of governments,
institutions, corporations, commercial entities, media and community
groups in online presentations (content), offers an integration of the
physical and the Internet experiences (Sear, 2017, pp. 70–76). Similarly,
the American September 11 is also remembered due to the frequent oc-
currence of the date in the media and stories written about it, which are
then linked to the emotions of traumatic events experienced by the peo-
⁹ See also Kitch (2002, p. 61) and Edy (1999).
¹⁰ On April 25, Australians and New Zealanders annually commemorate their victims of
w w i as well as of other conflicts and peacekeeping operations.
67
