Page 200 - Terčelj, Dušan. 2015. The Culture of Wine in Slovenia. Edited by Aleš Gačnik. University of Primorska Press, Koper.
P. 200
Culture of Wine in Slovenia

In the 19th century, catering establishments Advertising a cellar: a hanging
in rural areas served as meeting places for wicker bottle, Janški vrh in Haloze,
business deals and for concluding contracts. 2006. Photo: Aleš Gačnik.
They also played a central part in social
life: various organisations gathered in them,
especially educational and political ones,
and cultural events were often held, even
theatre performances. And wine was the
drink served on all these occasions. In lower
quality taverns and wine shops wine was

served to exploited workers and drunks, who
drowned their sorrows every night. The ap-
pearance of the custom of excessive drinking
is often described by the writers of the period.
In the 19th century other catering establishments
appeared in Slovenia, such as those for better-to-
do guests and for the female population – cafés
and patisseries.

Advertising a cellar: a stone hanging sign, Štanjel, 2001.
Photo: Aleš Gačnik.

In the 20th century the first specialised
catering establishment were opened, Advertising a cellar: a wayside wine barrel, Bizeljsko, 2006.
concentrating on particular foods or Photo: Aleš Gačnik.
drinks: bars, fish restaurants, restaurants
serving game or local, home-made food,
gourmet restaurants, slow-food restaurants,
and so on. Some served selected bottled
wines. In 1978, there was a prohibition of the sale of draught wines, which caused wine
shops to slowly close down. In the late 20th century and early 21st century, catering took
another direction – serving the tourist trade. There is now also farm tourism, which will
in winegrowing areas also take on the role of selling wine for private use at home, while at
the same time educating consumers about the characteristics of the wine on offer.

Increasingly, coffee, tea and various alcohol-free beverages are drunk at social occasions, in
particular due to the alcohol limits when driving. Bottled wines are sold in large shopping
centres, offering an extensive selection of wines of different qualities and at different prices.
The consumption of wine is relocating to people’s homes, where it takes place at meal times,
in particular at dinner and when people have guests. At the same time, the habit of drink-

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