Page 197 - Terčelj, Dušan. 2015. The Culture of Wine in Slovenia. Edited by Aleš Gačnik. University of Primorska Press, Koper.
P. 197
wine trade and catering

The administration building of the Ptuj Wine Cellar, 2005. and wine from the Primorska region
Photo: Aleš Gačnik. was shipped from here to Austrian
and south German lands. The first
The modern Brič Wine Cellar is the work of architect Boris Podrecca, wines arriving in Ljubljana were
2007. Photo: Aleš Gačnik. from the Vipava area and Primor-
ska41. In 1376, the Duke of Carniola
The transportation of wine as banned Ljubljana from trading in
depicted in the book The Glory wine from Ptuj. The Duke of Styria
of the Duchy of Carniola by in Graz granted Maribor special
Janez Vajkard Valvasor (1689), privileges and closed the route to
a copy. The photo library of the the northern lands via Maribor to
Ptuj Regional Museum. Ptuj wine merchants. Thus Ptuj
wine traders had to transport their
goods via Slovenska Bistrica, where
the wine then had to be re-loaded,
and this situation continued for a
number of years.

Wine was an important commod-
ity and there were numerous taxes
imposed on wine traders, which filled
town budgets: Imperial, provincial
and town taxes, as well as various
tolls collected by the towns through
which wine was transported. Trade
in the towns was the exclusive right
of townspeople, but the aristocracy
and clergy, who owned extensive
vineyards in the countryside, wanted
to market their wines in the towns
themselves. This led to conflicts
which went on until the abolition
of the privileges of the aristocracy
in the 19th century. Wine merchants
managed to negotiate the right to sell
in Carniola all the “better wines”, also
knows as “sweet” (although they did
not contain unfermented sugar), such
as Vipavec, Rebula, Istrsko vino
and Laško vino. Only the wines of
worse quality which were acidic, such
as Markwein or regional wines, were
exported to northern lands.

41 At that time, the upper Vipava Valley was
a part of Carniola and was not considered
as Primorska, and so the wine from this
region was not considered to be Primorska
wine.

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