Page 206 - Terčelj, Dušan. 2015. The Culture of Wine in Slovenia. Edited by Aleš Gačnik. University of Primorska Press, Koper.
P. 206
he Culture of Wine in Slovenia
In 1811 the French, after the establishment of the Illyrian Provinces in Ljubljana, organised
an exhibition of Illyrian wines. Carniola organised the first exhibition of its wines in 1903 in
Prague. After World War One, in 1921, an industrial fair for the development of agriculture
was established in Ljubljana; agricultural shows, including wine shows, were organised. In
1922 the first regional show was organised and in 1927 the second. Each year individual
locations, wine merchants or winemakers exhibited their wines at the Ljubljana fair.
The placing of a barrel in the former
winemaking collection on the
premises of the castle granary in
Ptuj, 1974. The photo library of the
Ptuj Regional Museum.
In 1954, the first Yugoslav exhibition of wine was
organised in Ljubljana at the newly established
Gospodarsko razstavišče exhibition centre and
in 1955, the first international wine exhibition.
Since then, Ljubljana has hosted an annual
international wine assessment. Until 2002, the
assessment was followed by a wine fair, where it
was possible to taste the exhibited wines. Initially,
the fair had the character of a jolly party event,
but after 1985 it became more of an educational
event with an emphasis on the re-education of
consumers, through lectures and guided tastings,
into cultured wine drinkers. Unfortunately, there
was not enough stress on marketing and after 2002
the fair did not take place, whereas the international
assessment continued. I would like to see the wine
fair re-established, as it made a great contribution
towards public knowledge about winemakers and
their products, as well as to the general wine-drink-
ing culture.
A brochure containing the results of the assessment
of wine samples, fruit juices and wine packaging at
the 6th international wine fair in Ljubljana, 1960.
202
In 1811 the French, after the establishment of the Illyrian Provinces in Ljubljana, organised
an exhibition of Illyrian wines. Carniola organised the first exhibition of its wines in 1903 in
Prague. After World War One, in 1921, an industrial fair for the development of agriculture
was established in Ljubljana; agricultural shows, including wine shows, were organised. In
1922 the first regional show was organised and in 1927 the second. Each year individual
locations, wine merchants or winemakers exhibited their wines at the Ljubljana fair.
The placing of a barrel in the former
winemaking collection on the
premises of the castle granary in
Ptuj, 1974. The photo library of the
Ptuj Regional Museum.
In 1954, the first Yugoslav exhibition of wine was
organised in Ljubljana at the newly established
Gospodarsko razstavišče exhibition centre and
in 1955, the first international wine exhibition.
Since then, Ljubljana has hosted an annual
international wine assessment. Until 2002, the
assessment was followed by a wine fair, where it
was possible to taste the exhibited wines. Initially,
the fair had the character of a jolly party event,
but after 1985 it became more of an educational
event with an emphasis on the re-education of
consumers, through lectures and guided tastings,
into cultured wine drinkers. Unfortunately, there
was not enough stress on marketing and after 2002
the fair did not take place, whereas the international
assessment continued. I would like to see the wine
fair re-established, as it made a great contribution
towards public knowledge about winemakers and
their products, as well as to the general wine-drink-
ing culture.
A brochure containing the results of the assessment
of wine samples, fruit juices and wine packaging at
the 6th international wine fair in Ljubljana, 1960.
202
