Page 104 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 104
In Pursuit of Eco-innovation
Authors Measures Findings
Fraj-Andres et al. (2009), - Firm’s profitability Environmental marketing is positively as-
Journal of Business Ethics - Sales growth sociated with the firm’s operational and
- Firm’s economic results commercial performance and this im-
- Profit before tax provement will influence their economic
- Market share results. Therefore, environmental strategies
reduce environmental impact and positive-
ly affect the firm’s competitiveness.
- Room occupancy rate The findings of the study revealed a pos-
- Market share gain itive relationship between environmen-
- Average sales growth in the last five years tal management practices and firm per-
Molina-Azorín et al. - Income per room formance.
(2009), - Total gross profit
Journal of Cleaner Pro- - Gross profit per room
duction - Wealth creation (accounting value of the
104 firm with respect to its market value)
- Capacity to generate profit in times of
crisis
Huang and Wu (2010), - Green new product development proj- Green product innovation performance
Management Decision ect’s return on investment has a positive influence on financial per-
- Growth in earning formance.
- Sales growth
- Market share
Ramanathan et al. (2010), - Gross value added (at constant prices) Environmental innovation in the short run
Management Decision negatively affects economic performance
in industrial sectors.
Zeng et al. (2011), - Sales Environmental performance and econom-
Journal of Cleaner Pro- - Profitability ic performance for SMEs with high or low
duction - ROE pollution levels positively correlate. En-
- Market share vironmental performance is moderate-
- Number of customers ly correlated with financial indexes but not
significantly correlated with the non-finan-
cial indexes.
What effect have your environmental Green product innovation positively and
product innovation practices had on these significantly influences firm performance.
items – negative effect (1) and strongly
Ar (2012), positive effect (7)
Procedia - Social and Be- - Sales growth
havioral Sciences - Market share
- Return on investment
Relative to competing new eco-products All three dimensions of eco-innovation
during the last three years, our unit’s new (product, process and organizational) are
eco-product performance is better with positively linked to firm performance.
respect to:
Cheng and Shiu (2012), - Return on investment
Technovation - Sales
- Market share
- Profitability
Authors Measures Findings
Fraj-Andres et al. (2009), - Firm’s profitability Environmental marketing is positively as-
Journal of Business Ethics - Sales growth sociated with the firm’s operational and
- Firm’s economic results commercial performance and this im-
- Profit before tax provement will influence their economic
- Market share results. Therefore, environmental strategies
reduce environmental impact and positive-
ly affect the firm’s competitiveness.
- Room occupancy rate The findings of the study revealed a pos-
- Market share gain itive relationship between environmen-
- Average sales growth in the last five years tal management practices and firm per-
Molina-Azorín et al. - Income per room formance.
(2009), - Total gross profit
Journal of Cleaner Pro- - Gross profit per room
duction - Wealth creation (accounting value of the
104 firm with respect to its market value)
- Capacity to generate profit in times of
crisis
Huang and Wu (2010), - Green new product development proj- Green product innovation performance
Management Decision ect’s return on investment has a positive influence on financial per-
- Growth in earning formance.
- Sales growth
- Market share
Ramanathan et al. (2010), - Gross value added (at constant prices) Environmental innovation in the short run
Management Decision negatively affects economic performance
in industrial sectors.
Zeng et al. (2011), - Sales Environmental performance and econom-
Journal of Cleaner Pro- - Profitability ic performance for SMEs with high or low
duction - ROE pollution levels positively correlate. En-
- Market share vironmental performance is moderate-
- Number of customers ly correlated with financial indexes but not
significantly correlated with the non-finan-
cial indexes.
What effect have your environmental Green product innovation positively and
product innovation practices had on these significantly influences firm performance.
items – negative effect (1) and strongly
Ar (2012), positive effect (7)
Procedia - Social and Be- - Sales growth
havioral Sciences - Market share
- Return on investment
Relative to competing new eco-products All three dimensions of eco-innovation
during the last three years, our unit’s new (product, process and organizational) are
eco-product performance is better with positively linked to firm performance.
respect to:
Cheng and Shiu (2012), - Return on investment
Technovation - Sales
- Market share
- Profitability
