Page 106 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 106
Pursuit of Eco-innovation
Authors Measures Findings
Ghisetti and Rennings - Estimated Operating Margin (profit be- The results indicate that innovations lead-
(2014), fore taxes on income as a percentage of ing to a reduction in the use of energy or
Journal of Cleaner Pro- turnover) materials per unit of output positively af-
duction fect firms’ competitiveness. In contrast, ex-
ternality-reducing innovations hamper
Li (2014), firms’ competitiveness.
Journal of Cleaner Pro-
duction - Improved capacity utilization The results indicate that resource com-
- Decrease of fee for waste treatment mitment works as a moderator between
- Increased profit through the sale of scrap environmental innovation practices and
and used materials and equipment financial performance. As resource com-
- Decrease of penalty costs for environ- mitment increases, financial performance
mental accidents regarding environmental innovation prac-
tices will improve.
106 Internationalization
Luostarinen (1979 in Ruzzier 2005) has defined internationalization as
geographical expansion of economic activities over a national country’s
border. The reasons to “go international” are many and can stem from
limited absorption power of the national market (Reuber and Fisher
1997; Kafouros et al. 2008; Ciszewska-Mlinarič and Mlinarič 2010; Ky-
lläheiko et al. 2011), desire to gain a competitive advantage through in-
novation (López Rodríguez and García Rodríguez 2005; Pla-Barber and
Alegre 2007; Ramadani and Gerguri 2011; Adalikwu 2011) and exploita-
tion of an innovation’s benefits (Kafouros et al. 2008; Kylläheiko et al.
2011; Ruzzier and Mlakar 2011).
Moreover, internationalization is considered an important asset in
order to enhance SMEs’ long-term growth and survival (Cerrato and
Piva 2010); therefore, Lu and Beamish (2006) suggest that it is only a
question of when many companies will expand their geographic scope
from domestic to foreign markets. Internationalization, in its simplest
form as an export activity, is a phenomenon that is gaining importance
within small companies, where the propensity to export depends highly
on the ability to innovate (Nassibeni 2001). We can add that “innovative
firms are better equipped to exploit international market opportunities
and perform better in such markets” (O’Cass and Weerawardena 2009,
1325). Researchers (Lu and Beamish 2006) suggest that once a company
is ready for internationalization, it should not wait long to start the in-
ternationalization process, because the sooner it does so, the easier will
be the learning in the international environment and the faster will be
the firm growth. Meanwhile, Dai et al. (2013) found a positive relation-
ship between internationalization and innovativeness; furthermore, they
Authors Measures Findings
Ghisetti and Rennings - Estimated Operating Margin (profit be- The results indicate that innovations lead-
(2014), fore taxes on income as a percentage of ing to a reduction in the use of energy or
Journal of Cleaner Pro- turnover) materials per unit of output positively af-
duction fect firms’ competitiveness. In contrast, ex-
ternality-reducing innovations hamper
Li (2014), firms’ competitiveness.
Journal of Cleaner Pro-
duction - Improved capacity utilization The results indicate that resource com-
- Decrease of fee for waste treatment mitment works as a moderator between
- Increased profit through the sale of scrap environmental innovation practices and
and used materials and equipment financial performance. As resource com-
- Decrease of penalty costs for environ- mitment increases, financial performance
mental accidents regarding environmental innovation prac-
tices will improve.
106 Internationalization
Luostarinen (1979 in Ruzzier 2005) has defined internationalization as
geographical expansion of economic activities over a national country’s
border. The reasons to “go international” are many and can stem from
limited absorption power of the national market (Reuber and Fisher
1997; Kafouros et al. 2008; Ciszewska-Mlinarič and Mlinarič 2010; Ky-
lläheiko et al. 2011), desire to gain a competitive advantage through in-
novation (López Rodríguez and García Rodríguez 2005; Pla-Barber and
Alegre 2007; Ramadani and Gerguri 2011; Adalikwu 2011) and exploita-
tion of an innovation’s benefits (Kafouros et al. 2008; Kylläheiko et al.
2011; Ruzzier and Mlakar 2011).
Moreover, internationalization is considered an important asset in
order to enhance SMEs’ long-term growth and survival (Cerrato and
Piva 2010); therefore, Lu and Beamish (2006) suggest that it is only a
question of when many companies will expand their geographic scope
from domestic to foreign markets. Internationalization, in its simplest
form as an export activity, is a phenomenon that is gaining importance
within small companies, where the propensity to export depends highly
on the ability to innovate (Nassibeni 2001). We can add that “innovative
firms are better equipped to exploit international market opportunities
and perform better in such markets” (O’Cass and Weerawardena 2009,
1325). Researchers (Lu and Beamish 2006) suggest that once a company
is ready for internationalization, it should not wait long to start the in-
ternationalization process, because the sooner it does so, the easier will
be the learning in the international environment and the faster will be
the firm growth. Meanwhile, Dai et al. (2013) found a positive relation-
ship between internationalization and innovativeness; furthermore, they
