Page 300 - Lazar, Irena, Aleksander Panjek in Jonatan Vinkler. Ur. 2020. Mikro in makro. Pristopi in prispevki k humanističnim vedam ob dvajsetletnici UP Fakultete za humanistične študije, 2. knjiga. Koper: Založba Univerze na Primorskem.
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mikro in makro: pr istopi in pr ispevki k humanističnim vedam ob dvajsetletnici up fhš
- The implicit verbal backdrop that allows us to derive arguments
from images is clearly different from the immediate context cre-
ated by the placement of a caption beside an image (Birdsell and
Groarke 1996, 2, 6).
If we sum up: in 1996, visuals may have some argumentative or persu-
asive potential (there is a possibility of visual meaning, visuals can forward
arguments, and arguments can be derived from visuals), but they are usu-
ally (always?) still coupled with the verbal, and can achieve these argumen-
tative effects (only?) in combination with the verbal.
The pièce de resistance, the very first “visual argument” Birdsell and
Groarke are offering to illustrate the claims above (i.e. the possibility of
visual argumentation), is an anti-smoking poster, published by the U.S.
Department of Health, Education and Welfare in 1976, I would like to
analyze in more detail (see Figure 1.1).
Figure 1.1 Smoking fish (Birdsell and Groarke 1996)
676
- The implicit verbal backdrop that allows us to derive arguments
from images is clearly different from the immediate context cre-
ated by the placement of a caption beside an image (Birdsell and
Groarke 1996, 2, 6).
If we sum up: in 1996, visuals may have some argumentative or persu-
asive potential (there is a possibility of visual meaning, visuals can forward
arguments, and arguments can be derived from visuals), but they are usu-
ally (always?) still coupled with the verbal, and can achieve these argumen-
tative effects (only?) in combination with the verbal.
The pièce de resistance, the very first “visual argument” Birdsell and
Groarke are offering to illustrate the claims above (i.e. the possibility of
visual argumentation), is an anti-smoking poster, published by the U.S.
Department of Health, Education and Welfare in 1976, I would like to
analyze in more detail (see Figure 1.1).
Figure 1.1 Smoking fish (Birdsell and Groarke 1996)
676
