Page 196 - Dark Shades of Istria
P. 196
rian Memories in the Dark Tourism Context: The Quantitative Analysis
Glas Istre
Jutarnji list
Večernji list
Figure 9.1 Internet Search Interest in the Selected Electronic Media in the Istrian
County (2014–2019; the value of La voce del popolo is <1;
based on data from Google)
theless, Google data show that Primorske novice is the most sought-after
newspaper in the Western and South-Western parts of the state.
If ‘classes of interest in the mass media’ identified by Splichal (2000, p.
6) are taken into account, then the selection of newspapers can be further
described as follows (see also Table 9.1):
• media owners: the main owners are from the region (Upper Adri-
atic) or abroad (e u), companies as owners dominate, the ownership
stakes of other media companies have been observed as well, e.g.
Dnevnik is a co-owner of Primorske novice;
• advertisers: the national advertising shares (the only available data)
of newspapers are quite low;
• different civil society organisations: it is particularly evident that
the Italian newspaper, owned by the Italian community, is espe-
cially focused on ‘Italian issues.’² It is impossible to recognise other
groups/organisations (e.g. veterans, minorities, religious organisa-
tions) linked to newspapers, although those from the region, gen-
erally speaking, should be very interested to be presented in the
media;
• the general public (interest in the public role of the media): in general,
the liberal-social-democratic ideological orientation of the residents
of the trans-border region of Istria is evident³ and the editorial poli-
cies of newspapers should not ignore it. On the other hand, Glas
Istre, as a company, for example, supports publications of books,
such as Scotti’s (2008) Krik iz fojbe (Shriek from the Abyss), where
the topic is not treated one-dimensionally.
Within the following step, a selection of newspaper reports was made
on the basis of the following criteria:
² For example, it is evident that the newspaper regularly publishes topics related to esuli
and rimasti.
³ More can be found in Šantić (2000); see also the election results of Državna volilna
komisija (2018), Baloban et al. (2019, p. 44) and Istarska županija (n.d.).
196
Glas Istre
Jutarnji list
Večernji list
Figure 9.1 Internet Search Interest in the Selected Electronic Media in the Istrian
County (2014–2019; the value of La voce del popolo is <1;
based on data from Google)
theless, Google data show that Primorske novice is the most sought-after
newspaper in the Western and South-Western parts of the state.
If ‘classes of interest in the mass media’ identified by Splichal (2000, p.
6) are taken into account, then the selection of newspapers can be further
described as follows (see also Table 9.1):
• media owners: the main owners are from the region (Upper Adri-
atic) or abroad (e u), companies as owners dominate, the ownership
stakes of other media companies have been observed as well, e.g.
Dnevnik is a co-owner of Primorske novice;
• advertisers: the national advertising shares (the only available data)
of newspapers are quite low;
• different civil society organisations: it is particularly evident that
the Italian newspaper, owned by the Italian community, is espe-
cially focused on ‘Italian issues.’² It is impossible to recognise other
groups/organisations (e.g. veterans, minorities, religious organisa-
tions) linked to newspapers, although those from the region, gen-
erally speaking, should be very interested to be presented in the
media;
• the general public (interest in the public role of the media): in general,
the liberal-social-democratic ideological orientation of the residents
of the trans-border region of Istria is evident³ and the editorial poli-
cies of newspapers should not ignore it. On the other hand, Glas
Istre, as a company, for example, supports publications of books,
such as Scotti’s (2008) Krik iz fojbe (Shriek from the Abyss), where
the topic is not treated one-dimensionally.
Within the following step, a selection of newspaper reports was made
on the basis of the following criteria:
² For example, it is evident that the newspaper regularly publishes topics related to esuli
and rimasti.
³ More can be found in Šantić (2000); see also the election results of Državna volilna
komisija (2018), Baloban et al. (2019, p. 44) and Istarska županija (n.d.).
196
