Page 73 - Kutnar, Andreja, et al., eds., 2015. Proceedings of the 1st COST Action FP1307 International Conference - Life Cycle Assessment, EPDs, and modified wood. University of Primorska Press, Koper.
P. 73
ceptions
of
innovation
in
wood-‐based
products
from
Slovenia
Michael
Burnard
1,
Andreja
Kutnar2,
Aleksandar
Tošić3,
Manja
Kitek
Kuzman4
1
University
of
Primorska,
Andrej
Marušič
Institute,
Muzejski
trg
2,
6000-‐Koper,
Slovenia.
michael.burnard@iam.upr.si
2
University
of
Primorska,
Andrej
Marušič
Institute,
Muzejski
trg
2,
6000-‐Koper,
Slovenia.
University
of
Primorska,
Faculty
of
Mathematics,
Natural
Sciences
and
Information
Technology.
Glagoljaška
8,
6000-‐Koper,
Slovenia.
andreja.kutnar@upr.si
3
University
of
Primorska,
Andrej
Marušič
Institute,
Muzejski
trg
2,
6000-‐Koper,
Slovenia.
aleksandar.tošić@upr.si
4
Department
of
Wood
Science
and
Technology,
Biotechnical
Faculty,
University
of
Ljubljana,
C.
VIII/34,
1001
Ljubljana,
Slovenia;
manja.kuzman@bf.uni-‐lj.si
Keywords:
Online
survey,
user
perceptions,
innovation,
forest
sector,
Slovenia
The
goal
of
the
What
We
Wood
Believe
project
(W3B)
is
to
develop
efficient
communication
strategies
demonstrating
the
relevance
of
the
European
forest
sector,
as
well
as
its
related
services
and
products.
As
part
of
this
undertaking,
the
W3B
consortium
has
identified
eight
topics
of
interest
(TOI),
and
is
examining
each
in
detail.
However,
this
presentation
will
focus
only
on
the
wood-‐based
innovation
TOI.
A
questionnaire
was
developed
and
hosted
online
by
the
University
of
Primorska
using
LimeSurvey
(LimeSurvey
Project
Team,
2015).
The
target
population
was
the
general
public,
and
the
sample
was
a
convenience
sample.
The
questionnaire
focused
on
respondents
perceptions
of
innovation
in
13
areas:
reducing
environmental
impacts
of
processing,
reducing
environmental
impacts
of
forestry,
production
processes,
paper
products,
nanocellulose,
material
substitution
with
wood,
marketing,
forest
management,
wood-‐based
construction
materials,
composites
made
of
wood
or
paper,
building
systems
with
wood,
branding,
and
biofuels.
Respondents
were
asked
to
state
their
level
of
agreement
with
two
statements
to
elicit
their
views
of
innovation
on
these
topics:
1)
Since
the
year
2000,
the
forest
sector
has
produced
significant
innovations
related
to
[the
topics];
and
2)
To
maximise
sustainability,
the
forest
sector
should
focus
its
innovation
efforts
over
the
next
20
years
on
[the
topics].
In
each
case,
respondents
were
asked
to
identify
their
level
of
agreement
on
a
5-‐point
scale
ranging
from:
“Strongly
disagree”,
to
“Strongly
Agree”.
They
were
also
able
to
select
“I
don’t
know”.
This
preliminary
analysis
presents
only
complete
responses
(i.e.,
the
respondent
must
have
completed
all
required
questions)
from
Slovenian
respondents
(n=49).
61
of
innovation
in
wood-‐based
products
from
Slovenia
Michael
Burnard
1,
Andreja
Kutnar2,
Aleksandar
Tošić3,
Manja
Kitek
Kuzman4
1
University
of
Primorska,
Andrej
Marušič
Institute,
Muzejski
trg
2,
6000-‐Koper,
Slovenia.
michael.burnard@iam.upr.si
2
University
of
Primorska,
Andrej
Marušič
Institute,
Muzejski
trg
2,
6000-‐Koper,
Slovenia.
University
of
Primorska,
Faculty
of
Mathematics,
Natural
Sciences
and
Information
Technology.
Glagoljaška
8,
6000-‐Koper,
Slovenia.
andreja.kutnar@upr.si
3
University
of
Primorska,
Andrej
Marušič
Institute,
Muzejski
trg
2,
6000-‐Koper,
Slovenia.
aleksandar.tošić@upr.si
4
Department
of
Wood
Science
and
Technology,
Biotechnical
Faculty,
University
of
Ljubljana,
C.
VIII/34,
1001
Ljubljana,
Slovenia;
manja.kuzman@bf.uni-‐lj.si
Keywords:
Online
survey,
user
perceptions,
innovation,
forest
sector,
Slovenia
The
goal
of
the
What
We
Wood
Believe
project
(W3B)
is
to
develop
efficient
communication
strategies
demonstrating
the
relevance
of
the
European
forest
sector,
as
well
as
its
related
services
and
products.
As
part
of
this
undertaking,
the
W3B
consortium
has
identified
eight
topics
of
interest
(TOI),
and
is
examining
each
in
detail.
However,
this
presentation
will
focus
only
on
the
wood-‐based
innovation
TOI.
A
questionnaire
was
developed
and
hosted
online
by
the
University
of
Primorska
using
LimeSurvey
(LimeSurvey
Project
Team,
2015).
The
target
population
was
the
general
public,
and
the
sample
was
a
convenience
sample.
The
questionnaire
focused
on
respondents
perceptions
of
innovation
in
13
areas:
reducing
environmental
impacts
of
processing,
reducing
environmental
impacts
of
forestry,
production
processes,
paper
products,
nanocellulose,
material
substitution
with
wood,
marketing,
forest
management,
wood-‐based
construction
materials,
composites
made
of
wood
or
paper,
building
systems
with
wood,
branding,
and
biofuels.
Respondents
were
asked
to
state
their
level
of
agreement
with
two
statements
to
elicit
their
views
of
innovation
on
these
topics:
1)
Since
the
year
2000,
the
forest
sector
has
produced
significant
innovations
related
to
[the
topics];
and
2)
To
maximise
sustainability,
the
forest
sector
should
focus
its
innovation
efforts
over
the
next
20
years
on
[the
topics].
In
each
case,
respondents
were
asked
to
identify
their
level
of
agreement
on
a
5-‐point
scale
ranging
from:
“Strongly
disagree”,
to
“Strongly
Agree”.
They
were
also
able
to
select
“I
don’t
know”.
This
preliminary
analysis
presents
only
complete
responses
(i.e.,
the
respondent
must
have
completed
all
required
questions)
from
Slovenian
respondents
(n=49).
61
