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P. 74
  our
  analysis
  we
  assigned
  numerical
  values
  (1
  to
  5)
  to
  responses:
  low
  numbers
  indicated
 
disagreement,
  and
  high
  numbers
  agreement;
  “I
  don’t
  know”
  was
  given
  a
  non-­‐numeric
  response.
 
Fig.
  1
  reflects
  the
  mean
  level
  of
  agreement
  regarding
  where
  the
  forest
  sector
  should
  focus
  its
 
innovation
 efforts
 over
 the
 next
 20
 years.
 Overall,
 respondents
 indicated
 building
 systems
 was
 the
 
topic
 that
 should
 receive
 the
 most
 attention,
 but
 that
 forest
 management,
 construction
 materials,
 
and
  production
  processes
  were
  assessed
  similarly.
  Paper
  products
  received
  the
  lowest
  level
  of
 
agreement
  for
  any
  of
  the
  topics,
  but
  respondents
  agreed
  innovation
  in
  all
  areas
  should
  receive
 
some
  degree
  of
  focus
  over
  the
  next
  20
  years.
  Nanocellulose
  was
  the
  only
  topic
  to
  elicit
  a
 
significant
  number
  of
  “I
  don’t
  know”
  responses
  (n=12
  or
  24
  %
  of
  respondents;
  0
  %
  to
  4
  %
  of
 
respondents
 selected
 “I
 don’t
 know”
 for
 other
 categories).
 

Reducing env. imp. of processing
Reducing env. imp. of forestry
Production processes
Paper Products
Nanocellulose
Material substitution
Marketing
Forest management
Construction Materials
Composites (Wood or Paper)
Building systems
Branding
Biofuels
Innovation type

1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0

Level of agreement

(Higher numbers mean greater levels of agreement)

Figure
 1:
 
  Slovenian
 respondent’s
 level
 of
 agreement
 that
 the
 forest
 sector
 should
 focus
 innovation
 

activities
 on
 the
 areas
 listed
 on
 the
 y-­‐axis.
 Error
 bars
 signify
 standard
 errors.
 
 

Respondents
 generally
 agreed
 that
 building
 systems
 from
 wood
 was
 the
 area
 that
 companies
 have
 
produced
  the
  most
  significant
  innovation
  since
  the
  year
  2000,
  while
  innovation
  in
  branding
  had
 
the
  lowest
  agreement
  level.
  However,
  respondents
  indicated
  a
  large
  knowledge
  gap
  about
  the
 
level
 of
 innovation
 in
 the
 forest
 sector
 as
 many
 respondents
 (between
 10
 %
 and
 32
 %)
 selected
 “I
 
don’t
 know”;
 the
 greatest
 knowledge
 gap
 was
 related
 to
 nanocelluose.
 

References
 

LimeSurvey
  Project
  Team,
  Carsten
  Schmitz
  2015
  LimeSurvey:
  An
  open
  source
  survey
  tool.
  LimeSurvey
 
Project.
 Hamburg,
 Germany
 (http://www.limesurvey.org)
 

What
 We
 Wood
 Believe
 http://wood-­‐w3b.eu
 (accessed
 August
 1st
 2015)
 

 
Acknowledgments
 
 

The
  authors
  would
  like
  to
  acknowledge
  WoodWisdom-­‐Net+
  and
  the
  Ministry
  of
  Education,
 
Science
  and
  Sport
  of
  Republic
  of
  Slovenia
  for
  financial
  support
  of
  the
  project
  What
  We
  Wood
 
Believe.
 Additionally,
 the
 authors
 acknowledge
 the
 other
 project
 partners
 for
 their
 support.
 


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