Page 73 - Terčelj, Dušan. 2015. The Culture of Wine in Slovenia. Edited by Aleš Gačnik. University of Primorska Press, Koper.
P. 73
The Culture of Wine Drinking
Our trump card must be high quality and naturalness with the establishment of our own
brand names, provenance and names of wine houses. This would demand great long-term
efforts as we just do not have people who know how to sell wine. The opinion that we do
not have capable oenologists and that this is why we look for foreigners who then destroy
the identity of our wines, is wrong: what we lack are capable sales people. The future of our
economy is in tourism and this is where we can best profit from our agricultural produce
and wine and at the same time get the cheapest advertising for our wines.
Challenges – cigars and wines. Majda Debevc, expert in
tobacco and alcohol. On the occasion of the establishment
of the Robusto cigar lovers club in Ptuj, 2008.
Photo: Aleš Gačnik.
69
Our trump card must be high quality and naturalness with the establishment of our own
brand names, provenance and names of wine houses. This would demand great long-term
efforts as we just do not have people who know how to sell wine. The opinion that we do
not have capable oenologists and that this is why we look for foreigners who then destroy
the identity of our wines, is wrong: what we lack are capable sales people. The future of our
economy is in tourism and this is where we can best profit from our agricultural produce
and wine and at the same time get the cheapest advertising for our wines.
Challenges – cigars and wines. Majda Debevc, expert in
tobacco and alcohol. On the occasion of the establishment
of the Robusto cigar lovers club in Ptuj, 2008.
Photo: Aleš Gačnik.
69
