Page 25 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
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2 The Co-Creation of Competitive Knowledge
between Higher Education Institutions
and Small and Medium-Sized Enterprises

Aleksander Janeš
University of Primorska, Slovenia
aleksander.janes@fm-kp.si

Roberto Biloslavo
University of Primorska, Slovenia
roberto.biloslavo@fm-kp.si

Armand Faganel
University of Primorska, Slovenia
armand.faganel@fm-kp.si

The strategic project ‘Co-Creation of Competitive Knowledge be-
tween Universities and Small and Medium-Sized Enterprises
(sme s) – Know Us’ was designed to promote business innovation
in the light of sustainable development and to support the com-
petitiveness of s m e s in the border area between Slovenia and
Italy. The main objective of the project was to increase the effec-
tiveness of the knowledge management system and the strategic
innovation of s m e s through the cross-border participation of
s m e s, universities, innovation centres and enterprises associ-
ations. In the paper, the company Fonda.si is presented as an
exemplary case study of business model innovation.

Ključne besede: aquaculture, business model, canvas, co-natural
processes, sustainable innovation, co-branding

Introduction
Aquaculture is probably among the fastest growing food production in-
dustries accounting for about half of the total fish supply (Food and
Agriculture Organization of the United Nations 2012; Fischer et al.
2015). Fish is traditionally considered a healthy diet. Although there
are some uncertainties about the precise health benefits of some nu-
trients in seafood, it is generally accepted that seafood consumption
is important for a healthy human diet – e.g. Omega-3, which protects
against cardiovascular diseases. In most countries around the world,

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