Page 30 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 30
Aleksander Janeš, Roberto Biloslavo, and Armand Faganel
paying for fish welfare, as the main responsibility for fish welfare lies
with producers and the Government (Ellingsen et al. 2015). The finding
that the consumers are concerned about fish welfare issues in general
may indicate that fish welfare and sustainability in farming are an up-
and-coming issue among consumers.
The more environmentally concerned consumers are willing to pay
a premium for fish products sourced from fisheries that are managed
in a sustainable manner. Recently, another important value concept on
the market that is linked to sustainability issues has increasingly gained
significance. Good traceability systems decrease the probability of cer-
tain food safety problems, and would give the opportunity to improve
the overall level of food safety. Companies could benefit from traceabil-
ity systems associated with quality and safety assurance mechanisms,
because they have the possibility of proving themselves with a well-
documented manufacturing system and practices without a safety risk
(Honkanen and Olsen 2009; Mai et al. 2010).
The study of Altintzoglou and Nøstvold (2014) provided evidence
that three types of fish consumers exist in Norway (i.e. info seekers, la-
bel trusters and info skippers), based on the way they react to informa-
tion about fish products. Extensive secondary information about fish
products is not recommended to be prioritised when targeting all the
potential consumers of healthy fish products. On the contrary, more
product visibility and simplified product packaging with selective and
targeted information for each consumer group will lead to a better dif-
ferentiation of fish products in the competitive market potentially lead-
ing to an increased consumption of health-promoting fish.
The research results of Almeida et al. (2015) demonstrate the con-
sumption of a high diversity of species in Portugal. Differences between
more and less knowledgeable consumers related to seafood, show that
the former have a more diversified use of species and a high prevalence
of small pelagic fish. Convenient seafood products that are easy and
fast to prepare act as drivers to change seafood consumption habits in
Portugal. Certification schemes that help consumers in the sustainabil-
ity of their choices are useful in some countries where there is demand
for eco-labelled products (Koos 2011; Thøgersen, Haugaard, and Olesen
2010), but in others, e.g. Portugal, it might be more effective to comple-
ment it by promoting food traditions that are still good alternatives for
the marine resources.
The findings of Pieniak et al. (2008) indicate that European con-
28
paying for fish welfare, as the main responsibility for fish welfare lies
with producers and the Government (Ellingsen et al. 2015). The finding
that the consumers are concerned about fish welfare issues in general
may indicate that fish welfare and sustainability in farming are an up-
and-coming issue among consumers.
The more environmentally concerned consumers are willing to pay
a premium for fish products sourced from fisheries that are managed
in a sustainable manner. Recently, another important value concept on
the market that is linked to sustainability issues has increasingly gained
significance. Good traceability systems decrease the probability of cer-
tain food safety problems, and would give the opportunity to improve
the overall level of food safety. Companies could benefit from traceabil-
ity systems associated with quality and safety assurance mechanisms,
because they have the possibility of proving themselves with a well-
documented manufacturing system and practices without a safety risk
(Honkanen and Olsen 2009; Mai et al. 2010).
The study of Altintzoglou and Nøstvold (2014) provided evidence
that three types of fish consumers exist in Norway (i.e. info seekers, la-
bel trusters and info skippers), based on the way they react to informa-
tion about fish products. Extensive secondary information about fish
products is not recommended to be prioritised when targeting all the
potential consumers of healthy fish products. On the contrary, more
product visibility and simplified product packaging with selective and
targeted information for each consumer group will lead to a better dif-
ferentiation of fish products in the competitive market potentially lead-
ing to an increased consumption of health-promoting fish.
The research results of Almeida et al. (2015) demonstrate the con-
sumption of a high diversity of species in Portugal. Differences between
more and less knowledgeable consumers related to seafood, show that
the former have a more diversified use of species and a high prevalence
of small pelagic fish. Convenient seafood products that are easy and
fast to prepare act as drivers to change seafood consumption habits in
Portugal. Certification schemes that help consumers in the sustainabil-
ity of their choices are useful in some countries where there is demand
for eco-labelled products (Koos 2011; Thøgersen, Haugaard, and Olesen
2010), but in others, e.g. Portugal, it might be more effective to comple-
ment it by promoting food traditions that are still good alternatives for
the marine resources.
The findings of Pieniak et al. (2008) indicate that European con-
28
