Page 172 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
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In Pursuit of Eco-innovation
Table 37: KMO and Bartlett’s test of sphericity (Customer demand)

KMO and Bartlett’s test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy 0.867
793.942
Approx. chi-square
6
Bartlett’s test of sphericity df 0.000

Sig.

A confirmatory factor analysis was conducted in order to validate the
findings of the exploratory factor analysis, which resulted in one factor
composed of four items. This has also been confirmed by the confirma-
tory factor analysis. The eco-innovation determinant customer demand
comprises four items. All the coefficients were found to be positive, high
172 and significant, and are indicated in Table 38 and Figure 10.

Table 38: Standardized coefficients and their squares (Customer demand)

Environment is a critical issue for our important customers. Standard. coeff. R-square
Our important customers often bring up environmental issues. 0.91 0.83
Customer demands motivate us in our environmental efforts. 0.92 0.85
Our customers have clear demands regarding environmental issues. 0.85 0.72
0.89 0.79

Note: Standard. coeff. = Standardized coefficients; R-square = Coefficient of Determination

Statistical information of the construct customer demand, pertain-
ing to reliability (reliability coefficients) and convergence (goodness-of-fit
model indexes) based on the overall sample (N= 223), is indicated in Fig-
ure 10. The construct customer demand showed good reliability (Cron-
bach’s alpha = 0.940). In addition, the goodness-of-fit indexes are shown
in Figure 10 (NFI = 0.999; NNFI = 1.005; CFI = 1.000; SRMR = 0.004;
RMSEA = 0.000). We can see that NFI, NNFI, CFI (over the threshold
of 0.90) and RMSEA (below the threshold of 0.10) showed good fit.
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