Page 36 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 36
Pursuit of Eco-innovation
Table 3: Example of GOM (The Green Option Matrix)
Focus
Green product with focus on Green product with focus Green product with focus on
pollution
materials on energy
Environmental
impact
Less negative During production, uses less The green product is more Pollute less than convention-
materials than convention- energy efficient than a con- al products.
al products. ventional one or part of the
used energy derives from re-
newable energy sources.
36 Null During production, uses only Green products that do not
recycled materials or natural/ Energy use only from renew- pollute.
biodegradable materials at a able sources.
sustainable rate.
Positive Is designed in such a man- Reduction of pollution
ner as to be reused, disassem- caused by other products.
bled and manufactured or is
made of such materials that
can be recycled, leading to re- Energy production from re-
duction of the environmen- newable sources, leading to
tal impact of other products reduction of environmen-
that will not require the vir- tal impact caused by other
gin materials consumption. products.
Those products, by allow-
ing a new life for materials,
recall the concept of “cradle
to cradle”.
Source: adapted from Dangelico and Pontrandolfo 2010.
Main dimensions of eco-innovation
Prior research works, the objective of which was to delineate the main
dimensions of eco-innovation and develop a psychometrically relia-
ble and valid scale, have in common the same conclusion. Eco-innova-
tion’s nature is a multi-aspect concept, which comprises production of an
eco-product, carrying out an eco-process and at last managing an eco-or-
ganization (Arundel and Kemp 2009; Cheng and Shiu 2012; Tseng et al.
2013); therefore, we have to deal with it from a multidimensional perspec-
tive (Cheng and Shiu 2012). Arundel and Kemp (2009) noted that past
research works and measurement activities focused merely on pollution
control and abatement activities or on the environmental goods and ser-
vices sector. Moreover, they have argued (Arundel and Kemp 2009) that
Table 3: Example of GOM (The Green Option Matrix)
Focus
Green product with focus on Green product with focus Green product with focus on
pollution
materials on energy
Environmental
impact
Less negative During production, uses less The green product is more Pollute less than convention-
materials than convention- energy efficient than a con- al products.
al products. ventional one or part of the
used energy derives from re-
newable energy sources.
36 Null During production, uses only Green products that do not
recycled materials or natural/ Energy use only from renew- pollute.
biodegradable materials at a able sources.
sustainable rate.
Positive Is designed in such a man- Reduction of pollution
ner as to be reused, disassem- caused by other products.
bled and manufactured or is
made of such materials that
can be recycled, leading to re- Energy production from re-
duction of the environmen- newable sources, leading to
tal impact of other products reduction of environmen-
that will not require the vir- tal impact caused by other
gin materials consumption. products.
Those products, by allow-
ing a new life for materials,
recall the concept of “cradle
to cradle”.
Source: adapted from Dangelico and Pontrandolfo 2010.
Main dimensions of eco-innovation
Prior research works, the objective of which was to delineate the main
dimensions of eco-innovation and develop a psychometrically relia-
ble and valid scale, have in common the same conclusion. Eco-innova-
tion’s nature is a multi-aspect concept, which comprises production of an
eco-product, carrying out an eco-process and at last managing an eco-or-
ganization (Arundel and Kemp 2009; Cheng and Shiu 2012; Tseng et al.
2013); therefore, we have to deal with it from a multidimensional perspec-
tive (Cheng and Shiu 2012). Arundel and Kemp (2009) noted that past
research works and measurement activities focused merely on pollution
control and abatement activities or on the environmental goods and ser-
vices sector. Moreover, they have argued (Arundel and Kemp 2009) that
