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Table 3
Areas of analysis of the selected YouTube channels

Basic information review Content analysis Channel quality evaluation
Quantitative data Music represented on Video quality
the channel
Didactic approach
Purpose of the channel Music education content
and presentation of topics
Relationship with subscribers Other content Availability of the content
and cooperation with colleagues

selected videos in detail. We divided the analysis of each channel into several
areas to compare their characteristics and content (Table 3).
After reviewing basic quantitative data, the central part of the analysis
referred to the content itself. We were interested in the type of music that is
featured on each channel, and we analysed additional content offered to the
viewers. In the fourth research phase, we completed a qualitative analysis, whi-
ch was realized by reduction, categorization, and comparison of the obtained
data. The selected YouTube channels were evaluated regarding the quality of Nikolina Matoš, Srđan Stanojević ◆ The educational potential of YouTube channels for teaching and learning music
the video production, the didactic approach to the topics and their representa-
tion, and the availability of the content. Lastly, we wanted to explore whether
there is some educational (or other) material made by the creators which is not
represented on their YouTube channels.

Results

The channel review provided basic information regarding the quantitative
data, and it gave us insight into the channel characteristics that we considered
relevant (Table 4).
The content on David Bruce’s channel is mostly not intended for music
beginners, and given the prevailing topics, composers can find it the most use-
ful. Rick Beato’s content is aimed at a wide audience, and the same can be said
for the Inside the Score and Music Matters channels. Adam Neely and Nah-
re Sol create their content primarily for experienced and professional musici-
ans. David Bruce emphasizes contemporary classical music, but his channel
also includes popular, traditional, and jazz music. Rick Beato features popu-
lar, classical and film music, as well as rock, metal, and jazz. The Inside the Score
channel focuses on classical and film music, but also includes pop, rock, me-
tal, and video game music. The Music Matters channel features classical mu-
sic from the renaissance to contemporary classical music, along with numerous
covers of classical and popular music. Adam Neely emphasizes jazz and popu-
lar music; however, in numerous videos he analyses classical music, as well as

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