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uploaded for educational purposes. The first subcategory is as valuable as the
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           others, making the sound recordings sufficient for learners,  allowing them to
           focus on the music itself. However, analysing a performance video can also be
           useful and appropriate in various contexts, whilst recordings accompanied by
           sheet music will primarily find their purpose in professional music education
           settings. There are also special subgroups of videos which include visualization
           that enhances active listening (Smalin, n.d.) or formal analysis of music (Algo-
           mus Team, n.d.).
               The second category of channels refers to music performers and creators,
           i.e. musical instrument players, singers, bands, ensembles, choirs, orchestras,
           conductors, and composers. Being aware of the importance of showing their
           artistic achievements to a larger audience, nowadays almost every music artist
           or group of artists owns a YouTube channel. The following categories belong to
           music labels and publishers with their own channels, cultural institutions (thea-
           tres, concert halls, opera houses, etc.), television channels, and education associ­
           ations and institutions. When adding all these categories to the previous ones,
           the range of content expands to cartoons, movies and documentaries, music
           shows and festivals, videos of music rehearsals and moments behind the sce-
           nes, complete full-length lectures, short lessons, courses, tutorials, master clas-  Nikolina Matoš, Srđan Stanojević ◆ The educational potential of YouTube channels for teaching and learning music
           ses, and other content. Finally, there is a category of YouTubers as music teach­
           ers, which we found the most interesting, and it became our research target.
           This category refers to musicians who are not necessarily teachers by professi-
           on, but when creating videos, they prioritize music education content and te-
           aching activities.


           tQualitative and comparative analysis of selected YouTube
           channels with music education content
           Research objectives and questions

           The aim of this research was to search, analyse and compare YouTube channels
           created by users who are primarily dedicated to producing and publishing
           music education content. Consequently, we formed the following research
           questions:
           1.   What content and what type of videos are represented on the selected Yo-
               uTube channels?
           2.  Can we apply the content in formal music education settings?
           3.   Is the content in the videos comparable to the content of Croatian mu-
               sic schools’ curricula (Odluka o nastavnim planovima i programima za
               osnovne glazbene i osnovne plesne škole, 2006; Ministarstvo znanosti,
           3   In this paper we use the term ‘learners’ in the broadest sense of the word, referring to prima-
               ry and secondary school students, university students (of music or any other discipline), pro-
               fessional musicians, music amateurs, and music lovers.

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