Page 109 - Gričar, Sergej, Barbara Rodica and Štefan Bojnec, 2016. Sandwich Management. Koper: University of Primorska Press
P. 109
Summary
This empirical approach defined new concept in academia-industry nex-
us. In the research we investigate academia-industry management and its
inclusion to the innovation process. In the research we introduce sever-
al methodological steps, first literature overview, second the case study of
Sandwich Management as a step of an academia-industry nexus manage-
ment. In the case study developed as a project some other methodological
steps were identified and used. There are different and several results of the
project, which are presented in this empirical approach. First, academia-in-
dustry nexus reveal innovation capacities of SMEs. Second, in the present
monograph steps of business idea are introduced and described. Third, the
Sandwich Management is detailed sectioned from raw material to senso-
ry analysis of completed product. At the end of the approach we introduce
price sensitivity of the sandwiches and the econometric analysis.
This empirical approach defined new concept in academia-industry nex-
us. In the research we investigate academia-industry management and its
inclusion to the innovation process. In the research we introduce sever-
al methodological steps, first literature overview, second the case study of
Sandwich Management as a step of an academia-industry nexus manage-
ment. In the case study developed as a project some other methodological
steps were identified and used. There are different and several results of the
project, which are presented in this empirical approach. First, academia-in-
dustry nexus reveal innovation capacities of SMEs. Second, in the present
monograph steps of business idea are introduced and described. Third, the
Sandwich Management is detailed sectioned from raw material to senso-
ry analysis of completed product. At the end of the approach we introduce
price sensitivity of the sandwiches and the econometric analysis.
