Page 86 - Gričar, Sergej, Barbara Rodica and Štefan Bojnec, 2016. Sandwich Management. Koper: University of Primorska Press
P. 86
Sandwich Management

Because of the simplicity of Weebly, we can modify the settings of the
web page from devices such as tablets, smart phones and computers. This
gives us the necessary mobility and fast reaction time when needed.
When it comes to designing subpages, we took into consideration what
our customers would really like to see on a web page. Keeping this in mind,
as well as what contents we would like to include, we formed a web page in-
cluding six subpages. The first subpage is also called the entrance page and
is the first graphical interaction with users. We decided to place a slide-
show on to the entrance page which changes photos at three second inter-
vals. The place for the first photo is reserved for new sandwich offers. This
is how we would like to promote the product and increase sales. The sec-
ond photo in the slideshow is the one hiding our sandwich of the week.
This feature is intended to encourage our web page users to explore the lat-
ter and find the product that they like the most.
86 The third photo in the slideshow presents the best sandwich of the

week. The message we want to send to web page users is that this was the
most popular sandwich last week. The last photo in the slideshow showcas-
es the best selling product that month. After finishing the slideshow, we
started work on the remaining subpages. The initial decision of featuring
already prepared sandwiches gave free space on our entrace page to Vegi,
Barbarin and Klasik sandwich. For evoke a stronger image of how our
sandwiches look, we also added real photos of them. The buyer can make a
purchase on the entrance page by clicking on one of the sanwiches on the
entrance page and adding it to the »Basket«. To avoid making the web
page overly complex, we added the tab »Sestavi svojega« to the bottom of
the page. Clicking on the latter redirects the user to a subpage where they
can customize their own sandwich from the ingredients offered.
Due to the increasing popularity and dynamics of social networks, we
decided to register ourselves on the world’s biggest social network, Face-
book. The newly opened Facebook page was connected with our web page
in order to keep in touch with our customers on a daily basis. Customers
can press the »Like« button to follow our Facebook page.
We believe that the customer is king and that their comments regard-
ing our products, service or any other information is highly valued and
welcome. This is why we decided to include the tab »Questionare«, here
visitors are asked whether they would like to participate. If the customer
answers ‘Yes’, they are asked several question about their opinion on the
web page and sandwich offers available. On the last subpage, ‘Kontakt’ in-
formation concerning our location of the company and phone number can
be found. Moreover, to make our location easier to locate, we added an on-
line map displaying our location.
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