Page 31 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 31
The Co-Creation of Competitive Knowledge
sumers are very interested in health and healthy eating. Health involve-
ment is found to be an indirect driver of both subjective health and
fish consumption, whilst interest in healthy eating emerges as a direct
driver of fish consumption behaviour. Therefore, reinforcing or con-
firming existing health beliefs might be important in the development
of effective strategies for stimulating fish consumption. Furthermore,
people do not perceive a high risk of food poisoning from eating fish.
Nevertheless, risk perception is significantly and negatively infiuenc-
ing fish consumption. The research exemplifies need for more effective
communication about healthy eating and fish consumption as a part of
a healthy eating pattern to the broader public. Additionally, the findings
provide cross-culturally validated measures of health beliefs, involve-
ment and risk perception.
In order to promote the food sector at the regional level while ad-
dressing prevailing trends towards global markets will require the suc-
cessful implementation of regional associations, networks and supply
chains in which sme s/producers of farmed sea bass and seabream will
be associated (Fonda 2013a; Wagner and Young 2009).
Fish farming in net cages is advantageous to other methods as it
is relatively easily managed and requires less space and capital invest-
ment. Sea bass fry reared under controlled conditions face competition
among individuals for food and space leading to uneven growth and
causing cannibalism. Optimising the feeding frequency and ration size
play an important role in regulating the feed intake, the reduction of
size heterogeneity and the waste outputs of fish. All these facts results
in higher quality fish and increased production efficiency. The commer-
cial success of aquaculture operation largely depends on the growth and
survival of the fish under culture. As feed is the most significant cost
involved, it is emphasised to perform farming with the maximum con-
version into fish growth with a cost-effective approach (Biswas et al.
2010). Estuaries and shallow coastal areas are among the most produc-
tive ecosystems in the world, being recognised as important nursery
areas for marine fish. Associated with their high productivity, the avail-
ability of different habitats, such as tidal flats, oyster beds, salt marshes
and seagrass beds, provides optimal settlement conditions for inverte-
brates, birds and fish (Martinho et al. 2012).
Different wild fish species are attracted by fish farm cages and other
floating structures in the Mediterranean. The accumulation of chemical
elements in various fish tissues depends on the function of each tissue
29
sumers are very interested in health and healthy eating. Health involve-
ment is found to be an indirect driver of both subjective health and
fish consumption, whilst interest in healthy eating emerges as a direct
driver of fish consumption behaviour. Therefore, reinforcing or con-
firming existing health beliefs might be important in the development
of effective strategies for stimulating fish consumption. Furthermore,
people do not perceive a high risk of food poisoning from eating fish.
Nevertheless, risk perception is significantly and negatively infiuenc-
ing fish consumption. The research exemplifies need for more effective
communication about healthy eating and fish consumption as a part of
a healthy eating pattern to the broader public. Additionally, the findings
provide cross-culturally validated measures of health beliefs, involve-
ment and risk perception.
In order to promote the food sector at the regional level while ad-
dressing prevailing trends towards global markets will require the suc-
cessful implementation of regional associations, networks and supply
chains in which sme s/producers of farmed sea bass and seabream will
be associated (Fonda 2013a; Wagner and Young 2009).
Fish farming in net cages is advantageous to other methods as it
is relatively easily managed and requires less space and capital invest-
ment. Sea bass fry reared under controlled conditions face competition
among individuals for food and space leading to uneven growth and
causing cannibalism. Optimising the feeding frequency and ration size
play an important role in regulating the feed intake, the reduction of
size heterogeneity and the waste outputs of fish. All these facts results
in higher quality fish and increased production efficiency. The commer-
cial success of aquaculture operation largely depends on the growth and
survival of the fish under culture. As feed is the most significant cost
involved, it is emphasised to perform farming with the maximum con-
version into fish growth with a cost-effective approach (Biswas et al.
2010). Estuaries and shallow coastal areas are among the most produc-
tive ecosystems in the world, being recognised as important nursery
areas for marine fish. Associated with their high productivity, the avail-
ability of different habitats, such as tidal flats, oyster beds, salt marshes
and seagrass beds, provides optimal settlement conditions for inverte-
brates, birds and fish (Martinho et al. 2012).
Different wild fish species are attracted by fish farm cages and other
floating structures in the Mediterranean. The accumulation of chemical
elements in various fish tissues depends on the function of each tissue
29
