Page 52 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 52
Danila Djokić
the attractiveness of the organisational image and to thereby increase
competitive advantage (Martinez, Perez, and Bosque 2013, 15).
Consumers and investors are in a position to enhance the market re-
ward for socially responsible companies through the consumption and
investment decisions they make. Public authorities and other stake-
holders should demonstrate social responsibility, including in their re-
lations with companies.
The European Commission has previously defined csr as the concept
whereby companies integrate social and environmental concerns into
their business operations and in their interaction with stakeholders on
a voluntary basis.
This article explores the disclosure of corporate information by public
companies in the Republic of Slovenia to be able to provide guidelines
for the further development of the csr in Slovenia in accordance with
the evaluated eu strategies.
General Understanding of Corporate Social Responsibility
Various definitions of corporate responsibility can be found in litera-
ture. Instrumental theories boast the longest tradition, because they
are the most established in practice. Creating economic value is an in-
creasingly dominant motive (Windsor 2001, 226). Certain managers
have expressed interest in serving local communities and wider society
and supporting philanthropic activities. However, it is believed that
corporate social responsibility is only sensible as a strategic tool for
achieving economic goals and increasing the value of an organisation.
Managers should be dealing with the needs of key (strategically impor-
tant) stakeholders rather than the society in a wider and more abstract
sense (Clarkson 1995).
csr is explained as the responsibility of an organisation to plan and
manage the relations with its stakeholders (Harrison 2000, 125).
The corporate social responsibility of organisations is further per-
ceived as their relation with and answers to questions that go beyond
their economic, technical and legal requirements. Such a relationship
helps bring about positive effects in society, as well as generate profits,
which is traditionally the goal of every organisation (Carrol 1994).
Some authors explain more about the c s r concept. As for Steiner
and Steiner, they see corporate social responsibility as the corporate
duty to generate wealth. They propose three basic elements of corporate
social responsibility (Steiner and Steiner 2003, 145–7):
50
the attractiveness of the organisational image and to thereby increase
competitive advantage (Martinez, Perez, and Bosque 2013, 15).
Consumers and investors are in a position to enhance the market re-
ward for socially responsible companies through the consumption and
investment decisions they make. Public authorities and other stake-
holders should demonstrate social responsibility, including in their re-
lations with companies.
The European Commission has previously defined csr as the concept
whereby companies integrate social and environmental concerns into
their business operations and in their interaction with stakeholders on
a voluntary basis.
This article explores the disclosure of corporate information by public
companies in the Republic of Slovenia to be able to provide guidelines
for the further development of the csr in Slovenia in accordance with
the evaluated eu strategies.
General Understanding of Corporate Social Responsibility
Various definitions of corporate responsibility can be found in litera-
ture. Instrumental theories boast the longest tradition, because they
are the most established in practice. Creating economic value is an in-
creasingly dominant motive (Windsor 2001, 226). Certain managers
have expressed interest in serving local communities and wider society
and supporting philanthropic activities. However, it is believed that
corporate social responsibility is only sensible as a strategic tool for
achieving economic goals and increasing the value of an organisation.
Managers should be dealing with the needs of key (strategically impor-
tant) stakeholders rather than the society in a wider and more abstract
sense (Clarkson 1995).
csr is explained as the responsibility of an organisation to plan and
manage the relations with its stakeholders (Harrison 2000, 125).
The corporate social responsibility of organisations is further per-
ceived as their relation with and answers to questions that go beyond
their economic, technical and legal requirements. Such a relationship
helps bring about positive effects in society, as well as generate profits,
which is traditionally the goal of every organisation (Carrol 1994).
Some authors explain more about the c s r concept. As for Steiner
and Steiner, they see corporate social responsibility as the corporate
duty to generate wealth. They propose three basic elements of corporate
social responsibility (Steiner and Steiner 2003, 145–7):
50
