Page 85 - Petelin, Ana, et al. 2019. Eds. Zdravje otrok in mladostnikov / Health of Children and Adolescents. Proceedings. Koper: University of Primorska Press
P. 85
inclusion of video content in educational
activities informing children and parents
about the marketing of food products
Gloria Krapež, Ajda Smrkolj, Lea Kolman, Martina Erjavšek
University of Ljubljana, Faculty of Education, Kardeljeva ploščad 16, 1000 Ljubljana, Slovenia
Abstract
An important aspect of nutrition literacy of children and parents are
their abilities to critically assess nutritional values and quality as well
as to make good decisions when buying food products. Children and
their parents are increasingly exposed to different advertising techniques
used by producers, who are trying to convince them into buying certain
items. It is important for parents as well as their children to possess
the tools needed for critical assessment of those techniques. Such tools
can be taught using different educational techniques, with information
and communication technology having an important role. The
production of two 70-second-long videos promoting a more conscious
acquisition of items, was aimed to inform children and their parents
about the influence of advertising on their purchasing decisions and the
importance of careful examination of nutritional profiles in the process
of shopping. Both videos were made with classic filming techniques that
present different situations all consumers face during shopping, and
partly with animation techniques. Both video and cartoon animation are
intertwined with the story narration and the key messages unfolding in
image and sound form. The videos include teaching means suitable for
formal and recreational dietary education of children and their parents.
The content and didactics are suited to their needs and encourage them
to buy and consume healthier foods.
Key words: video, children, parents, purchasing food products, education
Introduction
Pendergast, Garvis and Kansa (2013) point out that children have poor eating
habits, which places them in the group exposed to a high risk of developing ex-
cessive body weight or obesity as well as chronic noncommunicable diseases.
Starc, Strel and Kovač (2014) write that children and young people in Slovenia
activities informing children and parents
about the marketing of food products
Gloria Krapež, Ajda Smrkolj, Lea Kolman, Martina Erjavšek
University of Ljubljana, Faculty of Education, Kardeljeva ploščad 16, 1000 Ljubljana, Slovenia
Abstract
An important aspect of nutrition literacy of children and parents are
their abilities to critically assess nutritional values and quality as well
as to make good decisions when buying food products. Children and
their parents are increasingly exposed to different advertising techniques
used by producers, who are trying to convince them into buying certain
items. It is important for parents as well as their children to possess
the tools needed for critical assessment of those techniques. Such tools
can be taught using different educational techniques, with information
and communication technology having an important role. The
production of two 70-second-long videos promoting a more conscious
acquisition of items, was aimed to inform children and their parents
about the influence of advertising on their purchasing decisions and the
importance of careful examination of nutritional profiles in the process
of shopping. Both videos were made with classic filming techniques that
present different situations all consumers face during shopping, and
partly with animation techniques. Both video and cartoon animation are
intertwined with the story narration and the key messages unfolding in
image and sound form. The videos include teaching means suitable for
formal and recreational dietary education of children and their parents.
The content and didactics are suited to their needs and encourage them
to buy and consume healthier foods.
Key words: video, children, parents, purchasing food products, education
Introduction
Pendergast, Garvis and Kansa (2013) point out that children have poor eating
habits, which places them in the group exposed to a high risk of developing ex-
cessive body weight or obesity as well as chronic noncommunicable diseases.
Starc, Strel and Kovač (2014) write that children and young people in Slovenia
