Page 95 - Petelin, Ana, et al. 2019. Eds. Zdravje otrok in mladostnikov / Health of Children and Adolescents. Proceedings. Koper: University of Primorska Press
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s in foods (particularly fats, sugar and salt) determine whether promoting a evaluation of the nutrient profiles of foods targeting children 93
particular food is in any way appropriate or not (Ministrstvo za zdravje, 2016b).
The nutrient profile of the foods was also evaluated by food traffic light label-
ling (Zveza potrošnikov Slovenije, 2018).

If particular food is not suitable for promotion in advertisements due to
an inadequate nutrient profile, we believe that it also should not be addressing
children through advertisements, presentations on the package or product de-
sign. This is also in line with one of the priority areas of the Resolution on the
National Program on Diet and Physical Activity for Health 2015-2025, Dober
tek Slovenija, which is based on consumer awareness raising through the prop-
er labelling, presentation and marketing of foods, and restricts the marketing
of food for children (Ministrstvo za zdravje, 2016a).

Results
Randomly selected foods were sorted into nine nutritional categories, which
are determined by Nutritional Guidelines and represented in the Figure 1
(Ministrstvo za zdravje, 2016b).

Figure 1: The adequacy of products according to the Nutritional Guidelines
Results, represented in the Figure 1, show that less than a fifth of the ex-
amined food products are suitable for children’s diet according to the guide-
lines. Only foods from four categories, which include nine meat products, four
products from the group of cheeses, two beverages and one dairy spread, could
be promoted.
Most foods which should not be encouraged are expectedly from the cat-
egories of Chocolate, candy and desserts, Biscuits and other sweet bakery prod-
ucts and Salty snacks and nuts. These are energy-dense, but also nutritional-
ly poor foods, which we can undoubtedly consider an unhealthy choice. It was
surprising, however, that the nutrient profile of all foods examined from the
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