Page 98 - Petelin, Ana, et al. 2019. Eds. Zdravje otrok in mladostnikov / Health of Children and Adolescents. Proceedings. Koper: University of Primorska Press
P. 98
Table 2: The percentage of daily energy and nutrient intake for a child
(4 years) or a teenager (13 - 15 years) with a portion of food from the
nutritional category Breakfast cereals
Product Age Portion Energy Sugar Salt Dietary fiber
g
Kellogg‘s Tresor Years 30 % % %%
Zlato polje Corn 4 9 24 33 12
flakes 30 6 14 24 7
13 - 15 8 7 63 6
4 5 4 47 4
13 - 15
zdravje otrok in mladostnikov | health of children and adolescents 96 Conclusions
Images of brand mascots, dragons, bears or licensed cartoon characters on
products, and the contents of the product in the form of bears and other popu-
lar characters recall children´s positive emotions that they connect with game
and entertainment, even if they are not yet able to read and communicate (The
European Consumer Organisation, 2017). During the review, we noticed that
the presentation which addresses children is most often on foods that are rich
in sugar, salt and fat, and can cause obesity in children. Rarely are such pres-
entations found on fresh fruit and vegetables, and ordinary dairy products and
unsweetened cereals.
Together with the Alliance of consumers of Slovenia (Zveza potrošnikov
Slovenije), the Faculty of Education of the University of Ljubljana, and in ac-
cordance with the guidelines, we are calling on producers to stop using presen-
tations that address children, on their packaging for products that are rich in
fat, sugar and salt.
References
GABRIJELČIČ BLENKUŠ, M., POGRAJC, L., GREGORIČ, M., ADAMIČ,
M., ČAMPA, A., 2005. Smernice zdravega prehranjevanja v vzgojno-izo-
braževalnih ustanovah (od prvega leta starosti naprej) [online]. Ljublja-
na: Ministrstvo za zdravje, 80. [viewed 15 March 2019]. Available from:
http://www.mz.gov.si/fileadmin/mz.gov.si/pageuploads/javno_zdrav-
je_09/Smernice_zdravega_prehranjevanja.pdf
MINISTRSTVO ZA ZDRAVJE, 2004. Referenčne vrednosti za vnos hranil
[online]. Ljubljana: Ministrstvo za zdravje, 215. [viewed 20 March 2019].
Available from: http://www.mz.gov.si/fileadmin/mz.gov.si/pageuploads/
javno_zdravje_2014/_Referencne_vrednosti_za_vnos_hranil-pdf_.pdf
MINISTRSTVO ZA ZDRAVJE, 2016a. Dober tek Slovenija: Nacionalni pro-
gram o prehrani in telesni dejavnosti za zdravje 2015-2025 [online]. Lju-
bljana: Ministrstvo za zdravje, 40. [viewed 20 March 2019]. Available
from: https://www.dobertekslovenija.si/wp-content/uploads/2018/12/
SLO_brosura_web_2016.pdf
(4 years) or a teenager (13 - 15 years) with a portion of food from the
nutritional category Breakfast cereals
Product Age Portion Energy Sugar Salt Dietary fiber
g
Kellogg‘s Tresor Years 30 % % %%
Zlato polje Corn 4 9 24 33 12
flakes 30 6 14 24 7
13 - 15 8 7 63 6
4 5 4 47 4
13 - 15
zdravje otrok in mladostnikov | health of children and adolescents 96 Conclusions
Images of brand mascots, dragons, bears or licensed cartoon characters on
products, and the contents of the product in the form of bears and other popu-
lar characters recall children´s positive emotions that they connect with game
and entertainment, even if they are not yet able to read and communicate (The
European Consumer Organisation, 2017). During the review, we noticed that
the presentation which addresses children is most often on foods that are rich
in sugar, salt and fat, and can cause obesity in children. Rarely are such pres-
entations found on fresh fruit and vegetables, and ordinary dairy products and
unsweetened cereals.
Together with the Alliance of consumers of Slovenia (Zveza potrošnikov
Slovenije), the Faculty of Education of the University of Ljubljana, and in ac-
cordance with the guidelines, we are calling on producers to stop using presen-
tations that address children, on their packaging for products that are rich in
fat, sugar and salt.
References
GABRIJELČIČ BLENKUŠ, M., POGRAJC, L., GREGORIČ, M., ADAMIČ,
M., ČAMPA, A., 2005. Smernice zdravega prehranjevanja v vzgojno-izo-
braževalnih ustanovah (od prvega leta starosti naprej) [online]. Ljublja-
na: Ministrstvo za zdravje, 80. [viewed 15 March 2019]. Available from:
http://www.mz.gov.si/fileadmin/mz.gov.si/pageuploads/javno_zdrav-
je_09/Smernice_zdravega_prehranjevanja.pdf
MINISTRSTVO ZA ZDRAVJE, 2004. Referenčne vrednosti za vnos hranil
[online]. Ljubljana: Ministrstvo za zdravje, 215. [viewed 20 March 2019].
Available from: http://www.mz.gov.si/fileadmin/mz.gov.si/pageuploads/
javno_zdravje_2014/_Referencne_vrednosti_za_vnos_hranil-pdf_.pdf
MINISTRSTVO ZA ZDRAVJE, 2016a. Dober tek Slovenija: Nacionalni pro-
gram o prehrani in telesni dejavnosti za zdravje 2015-2025 [online]. Lju-
bljana: Ministrstvo za zdravje, 40. [viewed 20 March 2019]. Available
from: https://www.dobertekslovenija.si/wp-content/uploads/2018/12/
SLO_brosura_web_2016.pdf
