Page 115 - Studia Universitatis Hereditati, vol. 3(1) (2015). Koper: Založba Univerze na Primorskem/University of Primorska Press.
P. 115
ia universitatissation they transform into a tourist attraction. Tourists na skozi oči turistične javnosti, Univerza
10 | k. vodeb – proces valor izacije virov kultur nega tur izma ... 115 know them; they are available, they buy, consume and na Primorksem, Znanstveno-raziskovalno
recommend it to their friends. These tourist attractions središče, založba Annales, Koper: Zgodo-
in meaningful substantive combinations present tourist vinsko društvo za Južno Primorsko, 2007.
products, which form an integral tourism offer of a des- Calabrò, Francesco and Della Spina, Lucia.
tination. The way from the source to the tourist attrac- »The Cultural and Environmental Reso-
tion is long and challenging. We call it the process of val- urces for Sustainable Development of Ru-
orisation of tourist resources. This process takes place in ral Areas in Economically Disadvantaged
stages, which are called (1) identification, (2) analysis, (3) Contexts-Economic-Appraisals Issues of a
articulation, (4) communication, (5) development and Model of Management for the Valorisation
(6) marketing. When needs, interests or requirements of Public Assets«, In: Advanced Materials
for certain sources appear, destination management ac- Research. 2014. p. 43-48.
tivate itself in designing integral tourist offer. The key is- Gombault, A., Falaix, L., Hatt, E., and Piriou,
sue is the ability of destination management, which is re- J. »Creative resources for attractive seaside
sponsible for the valorisation of tourist resources. Any resorts: The French turn«, Journal of Inve-
integration of cultural heritage into tourism brings pos- stment and Management, y 4, no. 1 (2015):
itive and negative effects. Unfortunately it is impossible 78-86.
to ensure only positive ones. Through careful and inter- Gunn, Clare A. and Var, Turgut.  Tourism
disciplinary approach in the planning process and val- planning: Basics, concepts, cases. Psychology
orisation of the resource it is possible to provide the con- Press, 2002.
ditions for regulating the positive and negative effects. Gunn, Clare A. Vacationscape: developing tourist
With proper development planning it is possible to re- areas. Taylor & Francis, 1997.
duce negative and increase the positive effects of the in- Hall, C. Michael, and Stephen J. Page. The Ge-
tegration of cultural heritage into tourism. ography of Tourism and Recreation: Envi-
ronment, Place and Space. 4th Edition: En-
Literatura vironment, Place and Space. Routledge,
2014.
Austin, Nathan K. »Managing heritage attra- Harris, R., Howard, J. Dictionary of Travel, to-
ctions: Marketing challenges at sensitive hi- urism and Hospitality Terms, Melbourne:
storical sites«, International Journal of To- Hospitality Press, 1996.
urism Research, y 4, no. 6 (2002): 447-457. Kebir, Leïla and Crevoisier, Olivier. Cultural re-
sources and regional development: the case
Barile, Sergio and Marialuisa, Saviano. »Resou- of the cultural legacy of watchmaking. Eu-
rce integration and value co-creation in cul- ropean Planning Studies, y 16, no. 9 (2008):
tural heritage management.« Management 1189-1205.
of cultural products: e-relationship marke- Knežević, Rade. »Tourism Resources«,  Touri-
ting and accessibility perspectives. IGI Glo- sm and Hospitality Management, y 14, no.
bal, Hershey (2014): 58-82. 1 (2008): 79-94.
Krašna, Tadeja. Trženje v turizmu (Vaje: študij-
Beerli, Asuncion and Martin, Josefa D. »Factors sko gradivo za interno uporabo), Višja stro-
influencing destination image«, Annals of kovna šola za gostinstvo in turizem Bled,
tourism research, y 31, no. 3 (2004): 657-681. 2007.
Kretzschmar, Andre. Attractions and Destinati-
Benckendorff, Pierre J. and Pearce, Philip L. on Management, Course material, Universi-
»Australian tourist attractions: The links ty of Applied Sciences Sralsund, 2009.
between organizational characteristics and
planning«, Journal of Travel Research, y 42,
no. 1 (2003): 24-35.

Brezovec, Aleksandra; Sedmak, Gorazd in Vo-
deb, Ksenija. Srce Istre: Kulturna dedišči-
   110   111   112   113   114   115   116   117   118   119   120