Page 57 - Petelin, Ana, Nejc Šarabon, Boštjan Žvanut, eds. 2017. Zdravje delovno aktivne populacije ▪︎ Health of the Working-Age Population. Proceedings. Koper: Založba Univerze na Primorskem/University of Primorska Press
P. 57
itical review of viewership and contents
of official healthcare organization websites
Rok Drnovšek, Marija Milavec Kapun
University of Ljubljana, Faculty of Health Sciences, Zdravstvena pot 5, 1000 Ljubljana, Slovenia
rok.drn.zn@gmail.com
Abstract
Introduction: We all use the World Wide Web to access health-related
information regarding disease or healthy behavior. Its wide use and
economic efficiency should be considered in preventive healthcare. In
this research, we want to determine if the websites of official Slovenian
healthcare organizations are suitable for content sharing in health
promotion. Methods: Using stratified sampling, we gathered estimations
of the average number of daily visitors of websites of Slovenian public
healthcare organizations and a subselection from the 200 most visited
Slovenian websites to identify those most suitable for health-related
topics. Any detected health promotion content was noted. Data was
collected between 13th and 15th April 2017. Results: Estimations of
average daily visitors from 46 official healthcare organization websites
(M=62.5; IQR=100.0) were compared to 34 suitable websites with high
viewership nationally (M=10081.5; IQR=6720.9). Official healthcare
organization websites included health promotion content as health-
education and event information. Discussion and conclusions: As
expected, official healthcare organization websites have low viewership
nationally and are therefore less suitable for health promotion. Websites
owned by pharmacies were visually most sophisticated and included
health promotion content most frequently (product marketing). Health
promotion should take place on established websites with health-related
topics to reach a larger number of people.
Key words: health promotion, preventive care, the World Wide Web
Modern approaches in healthcare transfer certain amounts of respon-
sibility from healthcare professionals to patients themselves, since
they are the ones who control the parameters of their disease, avoid
harmful behaviours and regularly take prescribed medication in their home
doi: https://doi.org/10.26493/978-961-7023-32-9.55-62
of official healthcare organization websites
Rok Drnovšek, Marija Milavec Kapun
University of Ljubljana, Faculty of Health Sciences, Zdravstvena pot 5, 1000 Ljubljana, Slovenia
rok.drn.zn@gmail.com
Abstract
Introduction: We all use the World Wide Web to access health-related
information regarding disease or healthy behavior. Its wide use and
economic efficiency should be considered in preventive healthcare. In
this research, we want to determine if the websites of official Slovenian
healthcare organizations are suitable for content sharing in health
promotion. Methods: Using stratified sampling, we gathered estimations
of the average number of daily visitors of websites of Slovenian public
healthcare organizations and a subselection from the 200 most visited
Slovenian websites to identify those most suitable for health-related
topics. Any detected health promotion content was noted. Data was
collected between 13th and 15th April 2017. Results: Estimations of
average daily visitors from 46 official healthcare organization websites
(M=62.5; IQR=100.0) were compared to 34 suitable websites with high
viewership nationally (M=10081.5; IQR=6720.9). Official healthcare
organization websites included health promotion content as health-
education and event information. Discussion and conclusions: As
expected, official healthcare organization websites have low viewership
nationally and are therefore less suitable for health promotion. Websites
owned by pharmacies were visually most sophisticated and included
health promotion content most frequently (product marketing). Health
promotion should take place on established websites with health-related
topics to reach a larger number of people.
Key words: health promotion, preventive care, the World Wide Web
Modern approaches in healthcare transfer certain amounts of respon-
sibility from healthcare professionals to patients themselves, since
they are the ones who control the parameters of their disease, avoid
harmful behaviours and regularly take prescribed medication in their home
doi: https://doi.org/10.26493/978-961-7023-32-9.55-62
