Page 60 - Petelin, Ana, Nejc Šarabon, Boštjan Žvanut, eds. 2017. Zdravje delovno aktivne populacije ▪︎ Health of the Working-Age Population. Proceedings. Koper: Založba Univerze na Primorskem/University of Primorska Press
P. 60
age visitor count per day was gathered for every included website and a list of
200 most visited websites in Slovenia was obtained, of which 34 were identified
as suitable for health-related topic implementation.
For some of the websites, data was unobtainable due to low visitor counts,
which resulted in no data availability in website traffic estimators. Some data
was unobtainable due to website design, so an accurate estimate of Slovenian
visitors per day could not be obtained for international websites, even if they
are frequently accessed from Slovenia.
zdravje delovno aktivne populacije | health of the working-age population 58 Results
A comparison of 46 official websites of Slovenian healthcare organisations
and 34 highly visited websites in Slovenia suitable for health-related topics was
made in the final analysis. Websites occurring more than once during sam-
pling and websites with inaccessible data were not included in the final analy-
sis. During stratified sampling healthcare organisations were divided by region
and type of organisation (“Community health centres”, “hospitals”, “pharma-
cies”, “social institutions”, “spas”, and “other” (e.g. National Institute for Public
Health and National Laboratory of Health, Environment and Food)).
Health promotion content was categorized as either health education or
information about preventive events. The number of websites including either
type of content is presented in Table 1.
Table 1: Number of included websites featuring health promotion content.
Organisation type Health education content Information about Number of included
preventive events websites
Community health cen- 5
tre informing 10
Hospital 4
Social institutions 1 6 10
Pharmacies 9 8
Spas 0 4 9
Other 1 2 7
Sum 20 4 2
1 46
2
19
Differences in website design were also detected. Pharmacy owned web-
sites were visually most appealing and sophisticated. They included a lot of
health promotion content and even forums, enabling users to post medicine-re-
lated questions to pharmacists. It should be noted that marketing interests are
clearly present, since most health promotion content features products that can
solve the described medical issue. Spa websites are also visually very appealing,
but were lacking health promotion content.
200 most visited websites in Slovenia was obtained, of which 34 were identified
as suitable for health-related topic implementation.
For some of the websites, data was unobtainable due to low visitor counts,
which resulted in no data availability in website traffic estimators. Some data
was unobtainable due to website design, so an accurate estimate of Slovenian
visitors per day could not be obtained for international websites, even if they
are frequently accessed from Slovenia.
zdravje delovno aktivne populacije | health of the working-age population 58 Results
A comparison of 46 official websites of Slovenian healthcare organisations
and 34 highly visited websites in Slovenia suitable for health-related topics was
made in the final analysis. Websites occurring more than once during sam-
pling and websites with inaccessible data were not included in the final analy-
sis. During stratified sampling healthcare organisations were divided by region
and type of organisation (“Community health centres”, “hospitals”, “pharma-
cies”, “social institutions”, “spas”, and “other” (e.g. National Institute for Public
Health and National Laboratory of Health, Environment and Food)).
Health promotion content was categorized as either health education or
information about preventive events. The number of websites including either
type of content is presented in Table 1.
Table 1: Number of included websites featuring health promotion content.
Organisation type Health education content Information about Number of included
preventive events websites
Community health cen- 5
tre informing 10
Hospital 4
Social institutions 1 6 10
Pharmacies 9 8
Spas 0 4 9
Other 1 2 7
Sum 20 4 2
1 46
2
19
Differences in website design were also detected. Pharmacy owned web-
sites were visually most appealing and sophisticated. They included a lot of
health promotion content and even forums, enabling users to post medicine-re-
lated questions to pharmacists. It should be noted that marketing interests are
clearly present, since most health promotion content features products that can
solve the described medical issue. Spa websites are also visually very appealing,
but were lacking health promotion content.
