Page 61 - Petelin, Ana, Nejc Šarabon, Boštjan Žvanut, eds. 2017. Zdravje delovno aktivne populacije ▪︎ Health of the Working-Age Population. Proceedings. Koper: Založba Univerze na Primorskem/University of Primorska Press
P. 61
Using hyperstat.com, estimates of average unique daily visitors for 46 of- critical review of viewership and contents of official healthcare organization websites 59
ficial websites owned by health organisations were gathered. Data was used as
an indicator for the number of people the published health promotion content
may reach. Number of visitors varies according to organisation type, with the
largest national reach in the categories “other” and “spa”. The Medians of esti-
mates of daily number of unique visitors according to different types of organ-
isations are shown in Figure 1. Overall the numbers of daily visitors of official
healthcare organisations websites are not inconsiderable (M=62.5; IQR=100.0),
but their national ranking is lower. Among them nijz.si (owned by The Nation-
al Institute for Public Health) ranks the highest, being the 520th most visited
in Slovenia. The same data was collected for 34 websites among the 200 most
visited in Slovenia (M=10081.5; IQR= 6720.9). Their design enables and often
already includes health related topics. The sampled websites are either based
in Slovenia or they are international but highly visited in Slovenia. The list in-
cluded web-based media (24ur.com, rtvslo.si, slovenskenovice.si, etc.), moder-
ated and unmoderated forums (over.net, vizita.si, alter.si, etc.), social networks
(facebook.com, twitter.com, linkedin.com, etc.) and platforms for free content
sharing (youtube.com, blogspot.si, wordpress.com).
Figure 1: Medians of daily numbers of website visitors per organisation
type.
Discussion
Official websites of healthcare organisations are already used to share health
promotion content to some extent. Health education content was detected, and
information about preventive events such as parenting school, Nordic walking
classes, cheaper vaccination offers, etc. The primary goal of these websites is to
inform patients about the working hours and the nature of the healthcare pro-
cess in the particular organisation. They effectively serve their purpose, but in
health promotion a larger population reach is needed (Korda and Itani, 2013).
Since many highly-visited websites include health-related topics we can
assume there is a general interest in the population for health-related infor-
mation. Even content sharing websites such as youtube.com include numerous
ficial websites owned by health organisations were gathered. Data was used as
an indicator for the number of people the published health promotion content
may reach. Number of visitors varies according to organisation type, with the
largest national reach in the categories “other” and “spa”. The Medians of esti-
mates of daily number of unique visitors according to different types of organ-
isations are shown in Figure 1. Overall the numbers of daily visitors of official
healthcare organisations websites are not inconsiderable (M=62.5; IQR=100.0),
but their national ranking is lower. Among them nijz.si (owned by The Nation-
al Institute for Public Health) ranks the highest, being the 520th most visited
in Slovenia. The same data was collected for 34 websites among the 200 most
visited in Slovenia (M=10081.5; IQR= 6720.9). Their design enables and often
already includes health related topics. The sampled websites are either based
in Slovenia or they are international but highly visited in Slovenia. The list in-
cluded web-based media (24ur.com, rtvslo.si, slovenskenovice.si, etc.), moder-
ated and unmoderated forums (over.net, vizita.si, alter.si, etc.), social networks
(facebook.com, twitter.com, linkedin.com, etc.) and platforms for free content
sharing (youtube.com, blogspot.si, wordpress.com).
Figure 1: Medians of daily numbers of website visitors per organisation
type.
Discussion
Official websites of healthcare organisations are already used to share health
promotion content to some extent. Health education content was detected, and
information about preventive events such as parenting school, Nordic walking
classes, cheaper vaccination offers, etc. The primary goal of these websites is to
inform patients about the working hours and the nature of the healthcare pro-
cess in the particular organisation. They effectively serve their purpose, but in
health promotion a larger population reach is needed (Korda and Itani, 2013).
Since many highly-visited websites include health-related topics we can
assume there is a general interest in the population for health-related infor-
mation. Even content sharing websites such as youtube.com include numerous
