Page 62 - Petelin, Ana, Nejc Šarabon, Boštjan Žvanut, eds. 2017. Zdravje delovno aktivne populacije ▪︎ Health of the Working-Age Population. Proceedings. Koper: Založba Univerze na Primorskem/University of Primorska Press
P. 62
avje delovno aktivne populacije | health of the working-age population 60 health-related videos (Chalil Madathilenstein et al., 2015). Online communi-
ties emerge as a result of common interests, goals and values, including the ar-
ea of health and illness (Atanasova and Petrič, 2014). These communities ben-
efit the patient in ways only possible outside a patient-healthcare professionals
relationship since they provide empowerment and sense of participation and af-
filiation within the community (Petrovčič and Petrič, 2014). Sadly, these publi-
cations and relationships often lack concrete co-operation with healthcare pro-
fessionals, which is a result of the poor utilisation of the world wide web in
public health strategies. Social networks should also be the focus of healthcare
professionals, since those platforms enable engagement and continuous shar-
ing of content among users. Social networks can be used for efficient health
promotion with an emphasis on behaviour changes and meaningful engage-
ment in content design (Korda and Itani, 2013; Kite et al.,2016). Efforts to cre-
ate, review and efficiently share health related content online should be made to
harness what new technologies have to offer. Expert knowledge is wasted when
content is shared on websites with inadequate viewership or on leaflets lying
around waiting rooms waiting to be read.
The World Wide Web also has potential to reach specific population
groups. This can be illustrated with pornography addiction, which is becoming
prominent in recent years (Beyens et al., 2015). The simplest way of approaching
this problem is by strategically placing content online. Since pornography ad-
diction is most common among men, websites like moskisvet.com (website tai-
lored for men’s interests) or even adult websites like avanture.net (online dat-
ing, an affair-based website) can be used in raising awareness of different forms
of risky sexual behaviours. To take that approach further, browsing habits of
individuals can be analysed in order to identify and reach individuals at risk
of developing pornography addiction (adult websites noted excessively in their
browsing history). These strategies are already employed in targeted advertis-
ing, where data is used to profile consumers and deliver specially tailored ad-
vertisements to an individual. The same strategies can be adopted for reaching
patients who can benefit the most from certain health promotion content. We
chose pornography addiction as an example after finding that 14 adult content
websites were listed among the 200 most visited websites in Slovenia, with bon-
gacams.com ranked 20th and pornhub.com ranked 25th nationally. The same
approach can be otherwise used in different areas such as pregnancy health-
care, early maternity healthcare, eating disorders prevention, depression and
internet addiction detection, etc.
Health promotion should take place on already established websites
in close co-operation with healthcare professionals. A great example of this
symbiosis is med.over.net, a website that enables patients to read verified
health-related content and connect with healthcare professionals about their
own health-related problems. Understanding the world wide web not only as
a means of communicating with more patients at the same time, but also as
ties emerge as a result of common interests, goals and values, including the ar-
ea of health and illness (Atanasova and Petrič, 2014). These communities ben-
efit the patient in ways only possible outside a patient-healthcare professionals
relationship since they provide empowerment and sense of participation and af-
filiation within the community (Petrovčič and Petrič, 2014). Sadly, these publi-
cations and relationships often lack concrete co-operation with healthcare pro-
fessionals, which is a result of the poor utilisation of the world wide web in
public health strategies. Social networks should also be the focus of healthcare
professionals, since those platforms enable engagement and continuous shar-
ing of content among users. Social networks can be used for efficient health
promotion with an emphasis on behaviour changes and meaningful engage-
ment in content design (Korda and Itani, 2013; Kite et al.,2016). Efforts to cre-
ate, review and efficiently share health related content online should be made to
harness what new technologies have to offer. Expert knowledge is wasted when
content is shared on websites with inadequate viewership or on leaflets lying
around waiting rooms waiting to be read.
The World Wide Web also has potential to reach specific population
groups. This can be illustrated with pornography addiction, which is becoming
prominent in recent years (Beyens et al., 2015). The simplest way of approaching
this problem is by strategically placing content online. Since pornography ad-
diction is most common among men, websites like moskisvet.com (website tai-
lored for men’s interests) or even adult websites like avanture.net (online dat-
ing, an affair-based website) can be used in raising awareness of different forms
of risky sexual behaviours. To take that approach further, browsing habits of
individuals can be analysed in order to identify and reach individuals at risk
of developing pornography addiction (adult websites noted excessively in their
browsing history). These strategies are already employed in targeted advertis-
ing, where data is used to profile consumers and deliver specially tailored ad-
vertisements to an individual. The same strategies can be adopted for reaching
patients who can benefit the most from certain health promotion content. We
chose pornography addiction as an example after finding that 14 adult content
websites were listed among the 200 most visited websites in Slovenia, with bon-
gacams.com ranked 20th and pornhub.com ranked 25th nationally. The same
approach can be otherwise used in different areas such as pregnancy health-
care, early maternity healthcare, eating disorders prevention, depression and
internet addiction detection, etc.
Health promotion should take place on already established websites
in close co-operation with healthcare professionals. A great example of this
symbiosis is med.over.net, a website that enables patients to read verified
health-related content and connect with healthcare professionals about their
own health-related problems. Understanding the world wide web not only as
a means of communicating with more patients at the same time, but also as
