Page 162 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press

In Pursuit of Eco-innovation
Table 30: Standardized coefficients and their squares (Expected benefits)

To improve profitability Standard. coeff. R-square
To increase productivity 0.74 0.55
To increase market share 0.77 0.59
To enter new markets 0.88 0.77
To strengthen the brand 0.82 0.67
Competitive advantage 0.74 0.55
0.85 0.72

Note: Standard. coeff. = Standardized coefficients; R-square = Coefficient of Determinati-
on.

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Figure 7: Diagram of construct Expected benefits with the standardized solution
Note: Measurement items: Q2B = To improve profitability; Q2C = To increase productivi-
ty; Q2D = To increase market share; Q2E = To enter new markets; Q2G = To strengthen the
brand; Q2H = To gain competitive advantage; Chi-square = 37.418; p = 0.00; Goodness-of-fit
indexes: NFI = 0.957; NNFI = 0.945; CFI = 0.967; SRMR = 0.033; RMSEA = 0.119; Reliabili-
ty coefficients: Cronbach’s alpha = 0.914; RHO = 0.914; Internal consistency reliability = 0.922.