Page 28 - Studia Universitatis Hereditati, vol. 3(2) (2015). Koper: Založba Univerze na Primorskem/University of Primorska Press.
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dia universitatis her editati, letnik 3 (2015), številk a 2 28sights should be revealed by first-hand, hands-objective “to demonstrate, by means of a journ­ ey
-on experience and by illustrative media rather through space and time, how the heritage of the
hereditatithan by old-fashioned factual information thatdifferent countries and cultures of Europe con-
will soon be forgotten. On the one hand, one of tributes to a shared cultural heritage” (COE).
the main objectives of heritage interpretation is The programme pursues, through an integrated
to motivate the audience, to raise and fulfil its common methodology, the putting into practi-
expectations, on the other hand, in a long-term ce the fundamental principles of the Council of
setting, contemporary trends in interpretation Europe, namely human rights, cultural democra-
seek to promote awareness raising through a di- cy, cultural diversity and identity, dialogue, mu-
versified and plural understanding of heritage tual exchange and enrichment across boundari-
and the continual evolution of its significances es and centuries. Since 1988 the programme has
and values. been managed by an executive agency of the Co-
uncil of Europe, assisted by the European Insti-
The need for new educational trends and tute for Cultural Routes.
modern approaches to heritage interpretation
has developed hand in hand with new techno- In order to acquire the certification of a
logy and reasonably priced travelling. With­ out Cultural Route, the submitted proposals for ro-
the sufficient heritage presentation too many utes should meet a set of requirements, among
trippers just leave the site without a deeper expe- which salient are:
rience. In this sense, heritage interpretation can
have a major impact in contributing to the pro- 1) The theme should be representative of Eu-
motion of alternative tourist itineraries, offering ropean values and common to different Eu-
at the same time a rich variety of hands-on acti- ropean countries;
vities as promoted by „creative tourism“.
2) It should follow a historical route or a newly
To fulfil the gap in the professional training created route (in case of cultural tourism);
courses of the staff - managers and educators -
in the cultural heritage, the project InHerit was 3) It should be the starting point of several fu-
started. Its fundamental goal is to educate the ture long-term and multilateral cooperation
employees or volunteers to develop the good projects on different priority axes (scientific
pract­ ices and full potentials in heritage interpre- research; heritage conservation and enhan-
tation that would result in enhanced learning cement; cultural and educational exchan-
through Europe‘s rich and diverse heritage and ges among young Europeans; contemporary
would make the heritage more accessible to to- cultural and artistic practices; cultural tou-
urists.3 rism and sustainable development);

To sum up, in the last decades has became 4) It should be managed by an association or
clear that only with the proper presentation of federation of associations, thus a network of
the heritage the visitors would broaden their ho- independent organisations.
rizons and promote the tangible and intangible
heritage through first-hand experience among The first route to be awarded the title was
their relatives, friends or acquaintances. the French pilgrimage road to Santiago de Com-
postela in Spain, or Way of St. James. The fol-
European Cultural routes lowing other major routes also referred to the
Medieval history of Europe: the French way be-
Following the “European cultural convention” tween Rome and Canterbury, the routes of sites
(1954), in 1987 the Council of Europe launc­ hed related to the Benedictine monastery of Cluny,
the “Cultural Routes programme”4 with the the routes of St. Martin of Tours, the network
between the Hanseatic cities on the Baltic sea,
3 http://www.interpretingheritage.eu/en. Transromanica – the Romanesque Routes of
4 http://www.culture-routes.net European Heritage, the Viking route. Progres-
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