Page 143 - Petelin, Ana. 2020. Ed. Zdravje delovno aktivne populacije / Health of the Working-Age Population. Proceedings. Koper: University of Primorska Press.
P. 143
https://doi.org/10.26493/978-961-293-015-8.141-146
STAR-VITAL project: Factors for ensuring
participation in health promotion programs
Natalija Rozman1, Klemen Širok2
1 National Institute of Public Health, Trubarjeva 2, 1000 Ljubljana, Slovenia
2 University of Primorska, Faculty of Health Sciences, Polje 42, 6310 Izola, Slovenia
natalija.rozman@nijz.si; klemen.sirok@fvz.upr.si
Abstract
Introduction: To ensure sustainable and healthy jobs, the STAR-
VITAL project encourages stakeholders to tackle the challenges
of an aging workforce. Free of charge, we carry out individualized
workplace wellbeing activities for employees and managers in
companies. Participants are - in addition to other measures such as
workshops, mentoring and coaching – also admitted into customized
communication campaigns based on customer relations management
(CRM) information platform, with aim to change their health related
behaviour. This approach (with the internal name ePlatform), which
is presented below, primarily addresses the general challenge of low
levels of participation or active involvement of employees in workplace
wellbeing programs. Methods: CRM systems are used to manage
interactions with current and potential customers, using analysis of
customer interaction history with a business to improve customer
relationship with a focus on customer retention and encourage
purchasing behaviour. The CRM based ePlatform enables advanced
personalized web-based and mobile device communication, mobile
surveying, GDPR form management, API data sharing, advanced user
segmentation, and advanced monitoring and users’ interests’ statistics.
The wealth of data generated by ePlatform also enables identification of
factors related to the intensity of employee and company involvement
in workplace wellbeing measures: work specifics, exposure to health
risk factors, current lifestyle, company specifics, industry specifics,
employee’s health issues, demographic characteristics. Results: As the
project runs in several waves, we present the results of the first group
of 31 (out of 80) companies, which are represented by 74 managers,
involved in the campaign. The campaign for management consists of
nine activities, aimed at the development and successful implementation
of a workplace wellbeing program. The use of the ePlatform so far
STAR-VITAL project: Factors for ensuring
participation in health promotion programs
Natalija Rozman1, Klemen Širok2
1 National Institute of Public Health, Trubarjeva 2, 1000 Ljubljana, Slovenia
2 University of Primorska, Faculty of Health Sciences, Polje 42, 6310 Izola, Slovenia
natalija.rozman@nijz.si; klemen.sirok@fvz.upr.si
Abstract
Introduction: To ensure sustainable and healthy jobs, the STAR-
VITAL project encourages stakeholders to tackle the challenges
of an aging workforce. Free of charge, we carry out individualized
workplace wellbeing activities for employees and managers in
companies. Participants are - in addition to other measures such as
workshops, mentoring and coaching – also admitted into customized
communication campaigns based on customer relations management
(CRM) information platform, with aim to change their health related
behaviour. This approach (with the internal name ePlatform), which
is presented below, primarily addresses the general challenge of low
levels of participation or active involvement of employees in workplace
wellbeing programs. Methods: CRM systems are used to manage
interactions with current and potential customers, using analysis of
customer interaction history with a business to improve customer
relationship with a focus on customer retention and encourage
purchasing behaviour. The CRM based ePlatform enables advanced
personalized web-based and mobile device communication, mobile
surveying, GDPR form management, API data sharing, advanced user
segmentation, and advanced monitoring and users’ interests’ statistics.
The wealth of data generated by ePlatform also enables identification of
factors related to the intensity of employee and company involvement
in workplace wellbeing measures: work specifics, exposure to health
risk factors, current lifestyle, company specifics, industry specifics,
employee’s health issues, demographic characteristics. Results: As the
project runs in several waves, we present the results of the first group
of 31 (out of 80) companies, which are represented by 74 managers,
involved in the campaign. The campaign for management consists of
nine activities, aimed at the development and successful implementation
of a workplace wellbeing program. The use of the ePlatform so far
