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P. 94
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Oliveros, Mario Eduardo Giraldo, Susan Vaux Halliday, Maria Mercedes
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Pine II, B. Joseph, and James Gilmore. »Welcome to the Experience Eco-
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ting 18, no. 3 (2004a): 5–14.
Prahalad, C. K., and Venkat Ramaswamy. The Future of Competition:
Co-Creating Unique Value with Customers. Harvard Business School
Press, Boston, 2004b.
Nemec Rudež, Helena, and Tanja Mihalič. »Intellectual Capital in the
Hotel Industry: A Case Study from Slovenia.« International Journal
of Hospitality Management 26, no. 1 (2007): 188–99.
NPK – nacionalna poklicna kvalifikacija. 2014. Accessed January 12, 2014.
http://www.npk.si/.
O'Connor, Joseph, and Ian McDermott. The Art of Systems Thinking: Es-
sential Skills for Creativity and Problem-Solving. San Francisco: Thor-
sons Publishing, 1997.
Oliveros, Mario Eduardo Giraldo, Susan Vaux Halliday, Maria Mercedes
Botero Posada, and Reinhard Bachmann. »Contradictions and Power
Play in Service Encounters: An Activity Theory Approach.« Cadernos
Ebape 8, no. 2 (2010): 354–69.
94 O'Reilly, Daragh, and Gretchen Larsen. »Adventures in Rock Video-
graphy: Reflections on Research Practice« EIASM Interpretive Con-
sumer Research Workshop, 2005.
Payne, Adrian F., Kaj Storbacka, and Pennie Frow. »Managing the Co-cre-
ation of Value.« Journal of the Academy of Marketing Science 36, no. 1
(2008): 83–96.
Pekar, Viktor, and Shiyan Ou. »Discovery of Subjective Evaluations of
Product Features in Hotel Reviews.« Journal of Vacation Marketing
14, no. 2 (2007): 145–55.
Pine II, B. Joseph, and James Gilmore. »Welcome to the Experience Eco-
nomy.« Harvard Business Review 76 (1998): 97–105.
Pine II, B. Joseph, and James H. Gilmore. The Experience Economy: Work
is Theatre and Every Business a Stage. Baston: Harvard Business Scho-
ol Press, 1999.
Pinegar, Jeffrey S. »Customer Involvement in Industrial Product Develop-
ment: Creating Superior Product.« PhD diss, Dupree College of Ma-
nagement, Georgia Institute of technology, 2000.
Powell, Helen. Promotianal Culture and Convergence: Markes, Methods,
Media. London, New York: Routledge, 2013.
Prahalad, C. K., and Venkar Ramaswamy. »Co-Creation Experiences:
The Next Practice in Value Creation.« Journal of Interactive Marke-
ting 18, no. 3 (2004a): 5–14.
Prahalad, C. K., and Venkat Ramaswamy. The Future of Competition:
Co-Creating Unique Value with Customers. Harvard Business School
Press, Boston, 2004b.
