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P. 90
Literatura
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Jančič, Zlatko. Celostni marketing. Ljubljana: Fakulteta za družbene vede,
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Grönroos, Christian. »Value Co-Creation in Service Logic: A Critical
Analysis.« Marketing Theory 11, no. 3 (2011): 279–301.
Grönroos, Christian, and Annika Ravald. »Service Business Logic: Impli-
cations for Value Creation and Marketing.« Journal of Service Mana-
gement 22, no. 1 (2011): 5–22.
Gummersson, Evert. »Marketing Revisited: The Crucial Role of the
Part-Time Marketer.« European Journal of Marketing 25, no. 2 (1991):
60–67.
Hackley, Chris, and Rungpaka Amy Tiwaskul. »From Integration to Con-
vergence: The Management of Marketing Communications in Promo-
tional Culture.« In Promotional Culture and Convergence: Markets,
Methods, Media, edited by Helen Powell, 70–87. London, New York:
Routledge, 2013.
90 Haines, Stephen G. Pearls of Wisdom. San Diego: Haines Centre Interna-
tional, 2005.
Haines, Stephen G. Tools for Strategic Thinking: The Simplicity of Systems
Thinking. Los Angeles: Systems Thinking Press, 2007.
Harrison, Lynn C., and Winston Husbands. Practicing Responsible Tou-
rism: Case Studies. New York: John Wiley, 2010.
Haven, Brian, Josh Bernoff, and Sarah Glass. »Marketing's New Key Met-
ric: Engagement. Marketers Must Measure Involvement, Interaction,
Intimacy and Influence.« 2007. Accessed September 14, 2014. http://
w w w.adobe.com/engagement/pdfs/marketings_new_ key _metric_
engagement.pdf.
Hewett, Dave. Intensive Interaction: Theoretical Perspectives. London: Sage
Publishing, 2012.
Hope, Jeremy, and Robin Fraser. »Beyond Budgeting ... Breaking throu-
gh the Barrier to the 'Third Wave'«. Management Accounting 75, no.
11 (1997): 20–23.
Huang, Min-Hsin. »The Influence of Selling Behaviours on Customer Re-
lationships in Financial Services.« International Journal of Service In-
dustry Management 19, no. 4 (2008): 458–73.
Ivančič, Angela, Vida A. Mohorčič Špolar, Natalija Vrečer, Metka Svetina,
Samo Pavlin, Ivan Svetlik, Veronika Šlander, and Mojca Demirtshyan.
Priznavanje neformalnega in priložnostnega učenja: aktivnost OECD
2006–2007: nacionalno poročilo za Slovenijo. Ljubljana: CPI, 2007.
Jančič, Zlatko. Celostni marketing. Ljubljana: Fakulteta za družbene vede,
1996.
