Page 40 - Gričar, Sergej, Barbara Rodica and Štefan Bojnec, 2016. Sandwich Management. Koper: University of Primorska Press

Sandwich Management

should raise the previous one and take the business as well as brand, prod-
uct, company and employee to a higher level. This is fundamental for en-
trepreneurship. In a modern company, everyone is expected to be creative,
from the C-suite level to the cleaning personnel. Creativity isn’t only the
domain of few chosen workers, but is an urgency to which everyone is enti-
tled. Essentially, if everybody contributes – better and more creative solu-
tions can be found.

40

Figure 3: Performed creativity on projects’ task.
Source: Own source.

Figure 3 represents path of Sandwich Management. Detailed descrip-
tion of this path presents in chapter six. The essence of creativity lays in
pursuit of difference, in favour of changes for novelties. As Walt Disney
said (in Pompe 2011, 41), »We keep moving forward, opening new doors,
and doing new things, because we’re curious and curiosity keeps leading us
down new paths.« Genuine innovation is:
– playful;
– naughty;