Page 341 - Kavrečič, Petra. 2017. Turizem v Avstrijskem primorju. 2., dopolnjena elektronska izdaja. Založba Univerze na Primorskem, Koper
P. 341
summary
Caves
The impact of the railway was much more obvious on cave tourism and it was
analysed in the case of the Postojna Cave. Tourism began developing inten-
sively in this cave in the 19th century and its favourable traffic location was un-
doubtedly positive for tourism. An important milestone for visitors was the
construction of the Southern Railway in 1857, as the cave and the town of Pos-
tojna are located by the railroad route. Travelling by train was cheaper, short-
er trips could be afforded even by the less affluent. Consequently, many mem-
bers of the middle class and even workers (from Trieste) travelled to Postojna
even before World War I (Studen 2006, 30; Čeč 2001, 49). The train became a
popular means of transport (Pirkovič 1987, 16), used mainly for trips. Postojna
and its tourism benefited greatly from trains since they increased the flow of
visitors; hence it acted as one of the major factors tourism development. After
the construction of the railway line and then the launching of the so-called
fun wagons, the number of visitors of the cave increased considerably. Several
other occurrences and factors, such as the discovery of the second part of the
cave in 1818, the facilitated access to the cave, modernization (lighting, rails)
and marketing further marked the successful tourist development of the site.
The impact of the construction of the railway line is directly visible in
the case of the Vilenica Cave, which was one of the most recognizable and
visited caves in the Karst region before the industrialization period. By re-
directing the road in the 18th century and with the construction of railways
in the 19th century, but not close to the cave and the nearby towns, the num-
ber of visits drastically decreased and the cave sank into oblivion, as the au-
thor of the Vilenica guidebook and former secretary of the Italian Mountain-
eering Society of Boegan put it (Boegan, 1897, 10). Nevertheless, the lack of a
railroad connection was not the only reason for the decline of the once pop-
ular cave destination.
Print and promotion
In the industrialization age, the importance of the print was increasing and
it contributed to the unification and standardization of language (Ander-
son, 1998, 66). Advertising tools were used to inform the potential tourists in
Opatija, Grado, and Portorož about transport connections, steamships and
trains that arrived or stopped at the locations and also about the respective
fares and timetables. The promotion of tourist destinations with the use of
the print was, in general, a very present phenomenon, and seaside resorts of
the Austrian Riviera were no exception. Active and efficient advertising of
339
Caves
The impact of the railway was much more obvious on cave tourism and it was
analysed in the case of the Postojna Cave. Tourism began developing inten-
sively in this cave in the 19th century and its favourable traffic location was un-
doubtedly positive for tourism. An important milestone for visitors was the
construction of the Southern Railway in 1857, as the cave and the town of Pos-
tojna are located by the railroad route. Travelling by train was cheaper, short-
er trips could be afforded even by the less affluent. Consequently, many mem-
bers of the middle class and even workers (from Trieste) travelled to Postojna
even before World War I (Studen 2006, 30; Čeč 2001, 49). The train became a
popular means of transport (Pirkovič 1987, 16), used mainly for trips. Postojna
and its tourism benefited greatly from trains since they increased the flow of
visitors; hence it acted as one of the major factors tourism development. After
the construction of the railway line and then the launching of the so-called
fun wagons, the number of visitors of the cave increased considerably. Several
other occurrences and factors, such as the discovery of the second part of the
cave in 1818, the facilitated access to the cave, modernization (lighting, rails)
and marketing further marked the successful tourist development of the site.
The impact of the construction of the railway line is directly visible in
the case of the Vilenica Cave, which was one of the most recognizable and
visited caves in the Karst region before the industrialization period. By re-
directing the road in the 18th century and with the construction of railways
in the 19th century, but not close to the cave and the nearby towns, the num-
ber of visits drastically decreased and the cave sank into oblivion, as the au-
thor of the Vilenica guidebook and former secretary of the Italian Mountain-
eering Society of Boegan put it (Boegan, 1897, 10). Nevertheless, the lack of a
railroad connection was not the only reason for the decline of the once pop-
ular cave destination.
Print and promotion
In the industrialization age, the importance of the print was increasing and
it contributed to the unification and standardization of language (Ander-
son, 1998, 66). Advertising tools were used to inform the potential tourists in
Opatija, Grado, and Portorož about transport connections, steamships and
trains that arrived or stopped at the locations and also about the respective
fares and timetables. The promotion of tourist destinations with the use of
the print was, in general, a very present phenomenon, and seaside resorts of
the Austrian Riviera were no exception. Active and efficient advertising of
339
