Page 342 - Kavrečič, Petra. 2017. Turizem v Avstrijskem primorju. 2., dopolnjena elektronska izdaja. Založba Univerze na Primorskem, Koper
P. 342
turizem v avstrijskem primorju
tourist services contributed to the recognisability of the places, consequent-
ly, the managers of the studied spa resorts strived for as much promotion as
possible. For this purpose, they used different communication tools and the
expansion of the print made advertising much easier. Tourist resorts, their
managers, doctors and accommodation owners used to publish a number of
informative guides, brochures, and postcards; they also advertised their ser-
vices with posters at train stations and in local and foreign newspapers. For
promotional purposes, they also participated in exhibitions and congresses.
Moreover, they organised numerous events to entertain their guests during
the spa season. Promotion was, therefore, an important factor and a tool that
was used in Opatija, Grado, and Portorož, as well as in other health spas and
holiday resorts in the monarchy and in Europe. Nevertheless, the 19th centu-
ry is the era when the first modern travel guides emerged, the use of which
was very promoted by the contemporary tourist activity. Other tourist towns
in the Littoral and in the country were also aware of that, and travel guides
became very popular reading material for passengers who travelled by train.
Travelling by train was popularised by guidebooks that described routes and
villages along the railway line (The South railway guide, Semmering, the
Bohinj railway and others). This advertising tool was used not only by health
resorts but also in areas where cave tourism was developing. Managers of the
caves (The cave commission, The mountaineering society) and stubborn cave
researchers published a number of guides and postcards; they also advertised
at train stations and published articles in local and foreign newspapers.
Public administrative entities and private initiatives
The role of public administrative entities (The state, provinces, and munici-
palities) in Europe and in the area of the Austro-Hungarian Empire was an
important and a protuberant aspect of tourism development. They took part
in the construction of tourism policies of a town and promoted and estab-
lished tourist activity. With the growing economic impact of tourism, it was
the state that was increasingly aware of its advantages; consequently, measures
were taken to guide and supervise this activity that became very profitable in
the 19th century. The state and local authorities promoted and regulated tour-
ist activity in different ways. One of the efficient methods was the establish-
ment of foreign traffic and provincial associations that promoted foreign traf-
fic at provincial/national level as well as the establishment of embellishment
societies at the local level. The number of associations in the Austro-Hungar-
ian Empire was increasing until World War II; in the Carniola region, there
340
tourist services contributed to the recognisability of the places, consequent-
ly, the managers of the studied spa resorts strived for as much promotion as
possible. For this purpose, they used different communication tools and the
expansion of the print made advertising much easier. Tourist resorts, their
managers, doctors and accommodation owners used to publish a number of
informative guides, brochures, and postcards; they also advertised their ser-
vices with posters at train stations and in local and foreign newspapers. For
promotional purposes, they also participated in exhibitions and congresses.
Moreover, they organised numerous events to entertain their guests during
the spa season. Promotion was, therefore, an important factor and a tool that
was used in Opatija, Grado, and Portorož, as well as in other health spas and
holiday resorts in the monarchy and in Europe. Nevertheless, the 19th centu-
ry is the era when the first modern travel guides emerged, the use of which
was very promoted by the contemporary tourist activity. Other tourist towns
in the Littoral and in the country were also aware of that, and travel guides
became very popular reading material for passengers who travelled by train.
Travelling by train was popularised by guidebooks that described routes and
villages along the railway line (The South railway guide, Semmering, the
Bohinj railway and others). This advertising tool was used not only by health
resorts but also in areas where cave tourism was developing. Managers of the
caves (The cave commission, The mountaineering society) and stubborn cave
researchers published a number of guides and postcards; they also advertised
at train stations and published articles in local and foreign newspapers.
Public administrative entities and private initiatives
The role of public administrative entities (The state, provinces, and munici-
palities) in Europe and in the area of the Austro-Hungarian Empire was an
important and a protuberant aspect of tourism development. They took part
in the construction of tourism policies of a town and promoted and estab-
lished tourist activity. With the growing economic impact of tourism, it was
the state that was increasingly aware of its advantages; consequently, measures
were taken to guide and supervise this activity that became very profitable in
the 19th century. The state and local authorities promoted and regulated tour-
ist activity in different ways. One of the efficient methods was the establish-
ment of foreign traffic and provincial associations that promoted foreign traf-
fic at provincial/national level as well as the establishment of embellishment
societies at the local level. The number of associations in the Austro-Hungar-
ian Empire was increasing until World War II; in the Carniola region, there
340
