Page 63 - Petelin, Ana, Nejc Šarabon, Boštjan Žvanut, eds. 2017. Zdravje delovno aktivne populacije ▪︎ Health of the Working-Age Population. Proceedings. Koper: Založba Univerze na Primorskem/University of Primorska Press
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ns of communication with a particular population group enables us to bet- critical review of viewership and contents of official healthcare organization websites 61
ter utilise the accessible technology in modern public health.

Conclusions
This article is based on estimates which can only provide an approximate de-
piction of true website viewership. Even so, based on the substantial differenc-
es found, a conceptual framework can be provided for a more efficient health
promotion contents sharing. Keeping this in mind, healthcare professionals
should shift their focus to already established websites that already have a larg-
er audience in order to promote health more efficiently and have a larger im-
pact on the health of the population.

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