Page 38 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 38
Aleksander Janeš, Roberto Biloslavo, and Armand Faganel
pany activities. It should be noted that some of the main publications
from reputable journals are not on the web pages. ‘Such a volume of
promotion would also be too expensive for our company, if we had to
finance it. And I am proud of the fact that these articles are not paid
for!’ dr. Irena Fonda says proudly. In doing so, she draws attention to
an article in one of the most internationally renowned journals in the
field of aquaculture, ‘Il Pesce’ – or in translation, The Fish – which was
released in October 2012 and published on the website of the company.
This article about the company means that they were noticed in the field
of aquaculture because of their excellence. However, every article adds
value to the brand. People who came to visit the company have gained
information from the media!
From these visits, a new benefit developed for the company, since
the initial interest of biologists in visiting the company spread to in-
clude attendance from various schools, faculties and pensioner clubs,
including people from countries around the world. The visitors were in-
terested in what the company does, how it does it and how such quality
farmed fish was achieved. Many people still come from Austria, Italy
and the United Kingdom, which are also the best customers. However,
the company started to receive visits of people from Australia, Estonia,
Japan, Taiwan, etc. Given the initial enthusiasm for company visits, on
the basis of a visitor proposal, the idea was developed of a new service
of guided tours and working sightseeing of the fish farm! It turns out
that the sightseeing significantly contributes to the added value of the
brand and sales performance.
As a result of the recession in Slovenia, financial investments dropp-
ed, including investments in underwater construction work, so this
kind of additional service – sightseeing – is very welcome! And the
demand for visits is still increasing. In this way, the search for finan-
cial resources, from the e u funds for fisheries through the Ministry
of Agriculture, are being diverted to projects that are designed for pro-
motion and tourism. The company is competing for these tenders via
the Coastal Action Group – Fisherman (o a s).¹ These resources have
enabled projects, which the company called ‘green tours’ and are made
with kayaks and the Greenline hybrid vessel powered by solar energy,
which was the 2012 vessel of the year and manufactured by the Seaway
¹ o a s Fisherman is a consortium of 46 members. The group was formed to meet the
needs of local coastal communities in early 2012. Part of it is also a Fonda company.
36
pany activities. It should be noted that some of the main publications
from reputable journals are not on the web pages. ‘Such a volume of
promotion would also be too expensive for our company, if we had to
finance it. And I am proud of the fact that these articles are not paid
for!’ dr. Irena Fonda says proudly. In doing so, she draws attention to
an article in one of the most internationally renowned journals in the
field of aquaculture, ‘Il Pesce’ – or in translation, The Fish – which was
released in October 2012 and published on the website of the company.
This article about the company means that they were noticed in the field
of aquaculture because of their excellence. However, every article adds
value to the brand. People who came to visit the company have gained
information from the media!
From these visits, a new benefit developed for the company, since
the initial interest of biologists in visiting the company spread to in-
clude attendance from various schools, faculties and pensioner clubs,
including people from countries around the world. The visitors were in-
terested in what the company does, how it does it and how such quality
farmed fish was achieved. Many people still come from Austria, Italy
and the United Kingdom, which are also the best customers. However,
the company started to receive visits of people from Australia, Estonia,
Japan, Taiwan, etc. Given the initial enthusiasm for company visits, on
the basis of a visitor proposal, the idea was developed of a new service
of guided tours and working sightseeing of the fish farm! It turns out
that the sightseeing significantly contributes to the added value of the
brand and sales performance.
As a result of the recession in Slovenia, financial investments dropp-
ed, including investments in underwater construction work, so this
kind of additional service – sightseeing – is very welcome! And the
demand for visits is still increasing. In this way, the search for finan-
cial resources, from the e u funds for fisheries through the Ministry
of Agriculture, are being diverted to projects that are designed for pro-
motion and tourism. The company is competing for these tenders via
the Coastal Action Group – Fisherman (o a s).¹ These resources have
enabled projects, which the company called ‘green tours’ and are made
with kayaks and the Greenline hybrid vessel powered by solar energy,
which was the 2012 vessel of the year and manufactured by the Seaway
¹ o a s Fisherman is a consortium of 46 members. The group was formed to meet the
needs of local coastal communities in early 2012. Part of it is also a Fonda company.
36
