Page 43 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 43
The Co-Creation of Competitive Knowledge
Figure 2.2 The Business Model ‘To-Be’
you need someone to support the growth of the story. Since we are
the only fish farm, they do not understand us. When you say that the
turnover of the capital is 4 years, you just get askew looks, because it’s
too long! However, on average, with the opening of the first franchise
in the Croatian sea, the turnover is shortened.’ Therefore, it would be
worth carrying out activities to look for franchisees in geographic desti-
nations where fish can be relatively quickly shifted into a period of ma-
turity, and thus suitability for sale. It is appropriate to examine the fac-
tors affecting the shortening of the fish farming time and finding suit-
able nearby locations that can be relatively easy to manage. An exam-
ple of this is the fish farm in Croatian Osor (Fonda 2013a; 2013b; Šubic
2012).
The Fonda Company cannot compete with large fish farms in the
global economies of scale, but it can compete with the boutique quality,
sustainable co-natural production of farmed fish and seafood. The latter
may be accompanied by additional services. Dr. Irena Fonda states: ‘We
sell fish like wine! We annually produce about 50 tons of fish, which can
be seen as a lot. One normal, average fish farm has around 500 tonnes
of fish annually. Break-even, figuratively; a positive zero is somewhere
41
Figure 2.2 The Business Model ‘To-Be’
you need someone to support the growth of the story. Since we are
the only fish farm, they do not understand us. When you say that the
turnover of the capital is 4 years, you just get askew looks, because it’s
too long! However, on average, with the opening of the first franchise
in the Croatian sea, the turnover is shortened.’ Therefore, it would be
worth carrying out activities to look for franchisees in geographic desti-
nations where fish can be relatively quickly shifted into a period of ma-
turity, and thus suitability for sale. It is appropriate to examine the fac-
tors affecting the shortening of the fish farming time and finding suit-
able nearby locations that can be relatively easy to manage. An exam-
ple of this is the fish farm in Croatian Osor (Fonda 2013a; 2013b; Šubic
2012).
The Fonda Company cannot compete with large fish farms in the
global economies of scale, but it can compete with the boutique quality,
sustainable co-natural production of farmed fish and seafood. The latter
may be accompanied by additional services. Dr. Irena Fonda states: ‘We
sell fish like wine! We annually produce about 50 tons of fish, which can
be seen as a lot. One normal, average fish farm has around 500 tonnes
of fish annually. Break-even, figuratively; a positive zero is somewhere
41
