Page 42 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 42
Aleksander Janeš, Roberto Biloslavo, and Armand Faganel
Figure 2.1 The Business Model ‘As-Is’
this is not detrimental to the core business. There are also alternatives
recommended – for example, the use of co-branding with renowned
partners of the company and the joint appearance, for the benefit of
all the brands (e.g. Pipistrel, salt, rice, wine, vinegar and olive oil pro-
ducers, a new offer of caviar, etc.). Such cooperation of enterprises is at
least partially used, and this is evident from the website of the company
in the ‘Fonda store’ tab. In this regard, joint appearances, promotions
and common sales channels of complementary high-quality products
are certainly worthwhile, as well as it is a tight cooperation with the
sector of tourism (Nemec Rudež et al. 2014). By positioning Slovenia
as a tourist destination of excellence, all the actors involved from high-
quality food producers to tourist service providers will gain a lot and
Fonda is on the front line of the organisations pursuing this idea.
Sustainability Assessment of the Business Model
The aquaculture that was developed by the Fonda family does not bring
quick benefits because ‘the duration of the turnover’ is relatively long,
which represents an important obstacle to obtaining growth financing.
As dr. Irena Fonda states: ‘Here is the problem of the banks, because
40
Figure 2.1 The Business Model ‘As-Is’
this is not detrimental to the core business. There are also alternatives
recommended – for example, the use of co-branding with renowned
partners of the company and the joint appearance, for the benefit of
all the brands (e.g. Pipistrel, salt, rice, wine, vinegar and olive oil pro-
ducers, a new offer of caviar, etc.). Such cooperation of enterprises is at
least partially used, and this is evident from the website of the company
in the ‘Fonda store’ tab. In this regard, joint appearances, promotions
and common sales channels of complementary high-quality products
are certainly worthwhile, as well as it is a tight cooperation with the
sector of tourism (Nemec Rudež et al. 2014). By positioning Slovenia
as a tourist destination of excellence, all the actors involved from high-
quality food producers to tourist service providers will gain a lot and
Fonda is on the front line of the organisations pursuing this idea.
Sustainability Assessment of the Business Model
The aquaculture that was developed by the Fonda family does not bring
quick benefits because ‘the duration of the turnover’ is relatively long,
which represents an important obstacle to obtaining growth financing.
As dr. Irena Fonda states: ‘Here is the problem of the banks, because
40
