Page 45 - Rižnar, Igor, and Klemen Kavčič (ed.). 2017. Connecting Higher Education Institutions with Small and Medium-Sized Enterprises. Koper: University of Primorska Press
P. 45
The Co-Creation of Competitive Knowledge
Public relations, publicity, sponsorship, donations, open days, blogs,
newsletters, etc. are the areas that offer many opportunities.
If the Fonda family decides to increase the volume of business, this
will certainly lead to organisational changes i.e. the division of tasks and
responsibilities with respect to markets, key customer groups and con-
tinuous product development in the form of the Key account managers
and business processes that will share tasks and responsibilities based
on preferences, attitudes and experiences. With the increased volume
of business, the company will also reflect the need to establish a sys-
tem for measuring the carbon footprint and the introduction of ‘green’
technologies of the next generation.
As major owners besides Mr. Japec Jakopin, in addition to the distri-
bution of responsibilities in the future, Dr. Irena and Lean Fonda also
face the issue of preserving family tradition.
Conclusions
In Slovenia, there are about 10 companies dealing with shellfish farming
and only one that is engaged in fish farming and breeding. On the ques-
tion whether there are tourist products on the Slovenian coast that in-
clude elements of fish farming, fisheries and tourism, the circumstances
point to one provider, the Fonda fish farm.
In addition to direct fish farm sales, they are offering the possibility
of visiting the farm by prior appointment. Visitors, who mostly come
from Asia and eu countries, are shown the Fonda Piran sea bass farm-
ing as well as a culinary offer. Nevertheless, the resources of the com-
pany to offer this product in the tourism market on a larger scale is lim-
ited by the concession and the company’s strategic directions, and thus
this product is not available to broader tourist crowds (Janeš 2014b; Mi-
halič et al. 2013, 43).
In the future it would be reasonable to support research projects
such as analysis of potential possibilities in fish farming development
in Slovenia with regards to spatial and hydrological circumstances and
research into the economic farming of new species. It would also be rea-
sonable to continue investment in the modernization of older fresh-
water fish farms, especially improvements to the hygienic conditions
and the construction of new freshwater fish farms, which have yet un-
exploited potential and comply with eu legislation technologically and
ecologically. It would also be necessary to adopt all the outstanding fish-
eries legislation and encourage the establishment of aquaculture pro-
43
Public relations, publicity, sponsorship, donations, open days, blogs,
newsletters, etc. are the areas that offer many opportunities.
If the Fonda family decides to increase the volume of business, this
will certainly lead to organisational changes i.e. the division of tasks and
responsibilities with respect to markets, key customer groups and con-
tinuous product development in the form of the Key account managers
and business processes that will share tasks and responsibilities based
on preferences, attitudes and experiences. With the increased volume
of business, the company will also reflect the need to establish a sys-
tem for measuring the carbon footprint and the introduction of ‘green’
technologies of the next generation.
As major owners besides Mr. Japec Jakopin, in addition to the distri-
bution of responsibilities in the future, Dr. Irena and Lean Fonda also
face the issue of preserving family tradition.
Conclusions
In Slovenia, there are about 10 companies dealing with shellfish farming
and only one that is engaged in fish farming and breeding. On the ques-
tion whether there are tourist products on the Slovenian coast that in-
clude elements of fish farming, fisheries and tourism, the circumstances
point to one provider, the Fonda fish farm.
In addition to direct fish farm sales, they are offering the possibility
of visiting the farm by prior appointment. Visitors, who mostly come
from Asia and eu countries, are shown the Fonda Piran sea bass farm-
ing as well as a culinary offer. Nevertheless, the resources of the com-
pany to offer this product in the tourism market on a larger scale is lim-
ited by the concession and the company’s strategic directions, and thus
this product is not available to broader tourist crowds (Janeš 2014b; Mi-
halič et al. 2013, 43).
In the future it would be reasonable to support research projects
such as analysis of potential possibilities in fish farming development
in Slovenia with regards to spatial and hydrological circumstances and
research into the economic farming of new species. It would also be rea-
sonable to continue investment in the modernization of older fresh-
water fish farms, especially improvements to the hygienic conditions
and the construction of new freshwater fish farms, which have yet un-
exploited potential and comply with eu legislation technologically and
ecologically. It would also be necessary to adopt all the outstanding fish-
eries legislation and encourage the establishment of aquaculture pro-
43
