Page 153 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
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Results 153
have not done so. Quite encouraging is the fact that almost half of the
analyzed companies, 107 companies (48%), rejected the statement that
they have not implemented any innovation or new product/service, while
only 23 companies (10.3%) stated that they have not implemented any in-
novation (new product or service) in the past three years. Lastly, 135 com-
panies (60.5%) rejected the statement that they have reduced their offer-
ing of products and services, while only one company (0.4%) agreed. This
leads us to the conclusion that innovations are no longer only a source of
competitive advantage, as has been traditionally assumed; rather, they are
becoming vital for companies’ survival. If they want to stay on the mar-
ket and operate successfully, they are forced to innovate, to expand their
offering, and to present new products and services within the company
and the market they serve.
Table 22: The level of innovativeness of included companies in the past three years (2011-
2013)
N (%) N (%) N (%) N (%) N (%) N (%) N (%)
Level of innovativeness Not true Not true Partially Neither Partially True Com-
at all true true nor true pletely
true
false
Company has launched 100 27 (12.1%) 21 (9.4%) 23 (10.3%) 18 (8.1%) 12 (5.4%) 22 (9.9%)
new product or service (44.8%) 19 (8.5%) 17 (7.6%) 30 (13.5%) 33 (14.8%)
at the global level. 15 (6.7%) 23 (10.3%) 35 (15.7%) 31 (13.9%) 22 (9.9%) 44 (19.7%)
27 (12.1%) 13 (5.8%) 21 (9.4%) 17 (7.6%)
Company has launched 58 (26%) 29 (13%) 13 (5.8%) 23 (10.3%) 15 (6.7%) 44 (19.7%) 43 (19.3%)
new product or service 15 (6.7%) 23 (10.3%)
in your company’s of-
fer, even though that on 71
marker already exist sim- (3.1%) (0.4%)
ilar products or services.
Company has enlarged 32 (14.3%)
present offering with
new types.
Company has not im- 107 (48%)
plemented any innova-
tion or new products/
services.
Company has reduced 135 (60.5%)
its offering of products
and services.
Concluding with the sample characteristics, we can summarize
that the average company in the sample had 50-100 employees, between
have not done so. Quite encouraging is the fact that almost half of the
analyzed companies, 107 companies (48%), rejected the statement that
they have not implemented any innovation or new product/service, while
only 23 companies (10.3%) stated that they have not implemented any in-
novation (new product or service) in the past three years. Lastly, 135 com-
panies (60.5%) rejected the statement that they have reduced their offer-
ing of products and services, while only one company (0.4%) agreed. This
leads us to the conclusion that innovations are no longer only a source of
competitive advantage, as has been traditionally assumed; rather, they are
becoming vital for companies’ survival. If they want to stay on the mar-
ket and operate successfully, they are forced to innovate, to expand their
offering, and to present new products and services within the company
and the market they serve.
Table 22: The level of innovativeness of included companies in the past three years (2011-
2013)
N (%) N (%) N (%) N (%) N (%) N (%) N (%)
Level of innovativeness Not true Not true Partially Neither Partially True Com-
at all true true nor true pletely
true
false
Company has launched 100 27 (12.1%) 21 (9.4%) 23 (10.3%) 18 (8.1%) 12 (5.4%) 22 (9.9%)
new product or service (44.8%) 19 (8.5%) 17 (7.6%) 30 (13.5%) 33 (14.8%)
at the global level. 15 (6.7%) 23 (10.3%) 35 (15.7%) 31 (13.9%) 22 (9.9%) 44 (19.7%)
27 (12.1%) 13 (5.8%) 21 (9.4%) 17 (7.6%)
Company has launched 58 (26%) 29 (13%) 13 (5.8%) 23 (10.3%) 15 (6.7%) 44 (19.7%) 43 (19.3%)
new product or service 15 (6.7%) 23 (10.3%)
in your company’s of-
fer, even though that on 71
marker already exist sim- (3.1%) (0.4%)
ilar products or services.
Company has enlarged 32 (14.3%)
present offering with
new types.
Company has not im- 107 (48%)
plemented any innova-
tion or new products/
services.
Company has reduced 135 (60.5%)
its offering of products
and services.
Concluding with the sample characteristics, we can summarize
that the average company in the sample had 50-100 employees, between
