Page 155 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 155
Results

nomic incentive instrument; Section 7.2.3), customer demand (Section
7.2.4) and competition (Section 7.2.5).
Managerial environmental concern

Table 24: Descriptive statistics for determinant Managerial environmental concern

N Mean St. Dev. Skew St. Err. Kurt St. Err.
223 Skew Kurt
223
Eco-innovation is an import- 223 4.87 1.743 -0.372 0.163 -0.797 0.324
ant component of the com-
pany’s environmental man- 223 5.43 1.412 -0.854 0.163 0.192 0.324 155
agement strategy. 5.87 1.272 -1.357 0.163 2.040 0.324

Most eco-innovations are 5.83 1.274 -1.198 0.163 1.375 0.324
worthwhile.

Eco-innovation is necessary
to achieve high levels of envi-
ronmental performance.

Eco-innovation is an effective
environmental management
strategy.

Note: N = number of observations; Mean = mean value on the Likert scale, which ranges
from 1 to 7 (1 = strongly disagree, 7 = strongly agree); St. Dev. = standard deviation; Skew =
skewness; St. Err. of Skew = standard error of skewness; Kurt = kurtosis; St. Err. Kurt = stan-
dard error of kurtosis.

Table 24 illustrates the level of respondents’ agreement with state-
ments related to the managerial environmental concern. Respondents
on average agreed to the largest extent with the statement that eco-inno-
vation is necessary to achieve high levels of environmental performance
(mean value 5.87 on a seven-point Likert scale), followed by the statement
“Eco-innovation is an effective environmental management strategy” (M
= 5.83). The statement that most eco-innovations are worthwhile also
shows a high mean value (M = 5.43), which is very encouraging, because
eco-innovations are typically believed to be expensive and more of a bur-
den for the company that implements them than for others. It can be seen
that the common thinking about eco-innovations is paving the way to-
wards the belief that eco-innovations can be a win-win situation – mean-
ing that they are beneficial for both the environment and the company
that implements them. The lowest level of agreement among respondents
(M = 4.87) was received by the statement “Eco-innovation is an impor-
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