Page 178 - Hojnik, Jana. 2017. In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level. Koper: University of Primorska Press
P. 178
Pursuit of Eco-innovation
Table 43: Standardized coefficients and their squares (Competitive pressure)
We establish a company’s environmental image compared to competitors Standard. coeff. R-square
through the green concept. 0.75 0.56
0.83 0.69
We increase a company’s market share through the green concept. 0.97 0.94
We improve a company’s competitive advantage over competitors through
the green concept.
Note: Standard. coeff. = Standardized coefficients; R-square = Coefficient of Determinati-
on; since this construct has been measured by only three items, an additional constraint (fac-
tor has been fixed to one) has been imposed in order to estimate the goodness-of-fit indexes.
Statistical information of the construct of competitive pressure, per-
178 taining to reliability (reliability coefficients) and convergence (goodness-
of-fit model indexes) based on the overall sample (N = 223), is indicated
in the Figure 12. The construct of competitive pressure showed good re-
liability (Cronbach’s alpha = 0.933), while the majority of goodness-of-fit
indexes also show good fit (NFI = 0.936; NNFI = 0.812; CFI = 0.937), ex-
cept for SRMR = 0.295 and RMSEA = 0.398 showed worse fit.
Figure 12: Diagram of construct Competitive pressure with the standardized solution
Note: Measurement items: Q6A = We establish the company’s environmental image by com-
paring to competitors through the green concept; Q6B = We increase the company’s market
share through the green concept; Q6C = We improve the company’s competitive advantage
over competitors through the green concept; Chi-square = 36.174; p = 0.00; Goodness-of-fit
indexes: NFI = 0.936; NNFI = 0.812; CFI = 0.937; SRMR = 0.295; RMSEA = 0.398; Reliabili-
ty coefficients: Cronbach’s alpha = 0.933; RHO = 0.893; Internal consistency reliability = 0.950.
Table 43: Standardized coefficients and their squares (Competitive pressure)
We establish a company’s environmental image compared to competitors Standard. coeff. R-square
through the green concept. 0.75 0.56
0.83 0.69
We increase a company’s market share through the green concept. 0.97 0.94
We improve a company’s competitive advantage over competitors through
the green concept.
Note: Standard. coeff. = Standardized coefficients; R-square = Coefficient of Determinati-
on; since this construct has been measured by only three items, an additional constraint (fac-
tor has been fixed to one) has been imposed in order to estimate the goodness-of-fit indexes.
Statistical information of the construct of competitive pressure, per-
178 taining to reliability (reliability coefficients) and convergence (goodness-
of-fit model indexes) based on the overall sample (N = 223), is indicated
in the Figure 12. The construct of competitive pressure showed good re-
liability (Cronbach’s alpha = 0.933), while the majority of goodness-of-fit
indexes also show good fit (NFI = 0.936; NNFI = 0.812; CFI = 0.937), ex-
cept for SRMR = 0.295 and RMSEA = 0.398 showed worse fit.
Figure 12: Diagram of construct Competitive pressure with the standardized solution
Note: Measurement items: Q6A = We establish the company’s environmental image by com-
paring to competitors through the green concept; Q6B = We increase the company’s market
share through the green concept; Q6C = We improve the company’s competitive advantage
over competitors through the green concept; Chi-square = 36.174; p = 0.00; Goodness-of-fit
indexes: NFI = 0.936; NNFI = 0.812; CFI = 0.937; SRMR = 0.295; RMSEA = 0.398; Reliabili-
ty coefficients: Cronbach’s alpha = 0.933; RHO = 0.893; Internal consistency reliability = 0.950.
